Cindy Holland Exits as Sister’s CEO to Serve as Adviser to Skydance and David Ellison on Paramount Deal

As someone who has spent years navigating the tumultuous waters of the streaming industry, I can understand and empathize with Cindy Holland‘s decision to step down from Sister as CEO and take on an advisory role at Skydance Media. With her extensive experience at Netflix, she brings invaluable insights into the streaming business that will undoubtedly benefit David Ellison and Skydance Media.


As a devoted cinephile, I’m sharing some exciting news: After serving as CEO at Sister Productions, I, Cindy Holland, am moving on to a new challenge – working as a senior advisor for David Ellison and Skydance Media. This shift comes just before the anticipated merger of Skydance with Paramount Global in 2025. Can’t wait to be part of this cinematic journey!

Following the departure of Holland, a long-time Netflix executive, Sister’s management team has opted to close their Los Angeles film and TV office at the end of 2024. The company announced this decision. For now, CFO Chris Fry will serve as the interim CEO while they search for a new leader. In Los Angeles, Sister employs less than 20 people.

In July 2023, Holland became the global CEO of a production company founded by media titan Elisabeth Murdoch and Jane Featherstone, who produced “Chernobyl.” Notably, Holland joined this position after leaving Netflix in 2020.

In her consulting position at Skydance, Holland will share her knowledge about the streaming industry.

In a statement, Holland expressed: “Sister has consistently symbolized high-quality storytelling, creative authenticity, and an exceptional crew, and I’ve taken great pride in being associated with it. I owe thanks to Liz, Jane, and the entire team for their collaboration, and I eagerly anticipate working together on future projects. My bond with David and Skydance’s senior leadership has been long-standing, and I’m excited about the prospect of working closely with them in the near future.

In a statement, Elisabeth Murdoch praised Cindy as an exceptionally talented executive, stating that anyone would be lucky to work with her. She expressed gratitude for Cindy’s leadership and stewardship, hoping they could collaborate in a new capacity for many years. Murdoch acknowledged that these are challenging times for production companies, necessitating tough decisions. The board shares her belief that they can foster sustainable growth and fortify their group by focusing more on their successful track record of producing content from the UK for a global audience. Sister’s U.K. base for film and television operations, which caters to both domestic and international markets, will serve as their model going forward. Murdoch acknowledged the efforts of the Sister U.S. film and television team and assured they would take care of them.

After careful consideration, my sister’s company decided it was more strategic to shut down their Los Angeles office due to tough competition in the U.S. film and TV industry. They plan to channel most of their efforts towards expanding in the United Kingdom market instead.

This year, Sister Productions has a lineup of six main productions: “Good Grief” (Netflix), “Passenger” (ITV/BritBox), “Eric” (Netflix), “Kaos” (Netflix), “The Split: Barcelona” (BBC) and “Black Doves” (Netflix). Interestingly, the latter has already been given a green light for a second season even before its December debut. Moreover, this year’s lineup also includes several projects funded by Sister Productions, such as Dorothy St. Pictures’ Emmy-winning “Greatest Night in Pop” (Netflix), “Anatomy of Lies” (Peacock), South of the River Pictures’ “Wicked Little Letters,” Locksmith Animation’s “Last Christmas” (Netflix), and Campside Media’s podcasts “Noble,” “Night Shift” and “White Devil,” among others. Other upcoming projects include Yes Yes Media’s “Silence is Golden” (U&Dave) and Locksmith Animation’s “That Christmas” for Netflix, as well as “Bad Fairies” for Warner Bros.

My sister is set to carry on with the business of creating and selling shows within the United States. The company still has significant holdings in Zando and Campside Media, where it maintains a majority ownership, and will continue to back U.S. staff members for Dorothy St. Pictures and Locksmith Animation.

Under Holland’s leadership, Sister U.S. secured the go-ahead for “The Woman in Cabin 10” from Netflix, a project now underway, and negotiated acting contracts with Natasha Lyonne and the team of Brit Marling and Zal Batmanglij.

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2024-10-24 21:46