KSI claims beef with DanTDM was all to drive views for Lunchly & Thick of It

As a long-time fan of KSI’s dynamic career journey, I must admit that I find his recent revelations about his strategies to be both intriguing and somewhat expected. It’s clear that KSI has an uncanny knack for turning adversity into opportunity, much like a seasoned chess player making a seemingly reckless move only to outmaneuver the competition in the end.


According to KSI, the long-standing conflict with DanTDM and his handling of the backlash towards his single were merely strategic moves aimed at generating buzz for Lunchly and their latest song.

Recently, content creator, businessman, and rapper KSI has faced some challenging times. He’s found himself embroiled in an ongoing dispute, primarily with YouTuber DanTDM, concerning the ethical aspects of KSI’s Lunchly brand, which has sparked much debate and criticism.

At the same time, KSI unveiled his single “Thick of It,” which has received comparable criticism from figures like Connor McGregor, Drake, and IShowSpeed. He suggested that the reason for this overwhelming backlash was due to it being “fashionable” to dislike him.

On the Impaulsive podcast, KSI suggested that he was, in fact, engaging in a strategic game of multi-dimensional chess across the internet. He implied that his responses to those situations served as shrewd marketing tactics for both Lunchly and Thick of It.

As a die-hard fan, I’m sharing some insights about my chat with Logan Paul, my partner in Lunchly. KSI here! In our discussion, I revealed the strategy behind my beef with DanTDM. You see, the initial two responses were authentic, but after that, it was all about public relations to fuel the talk around Thick of It.

KSI stated, “Since I only came out once, I thought ‘Wow, I can leverage this for marketing my song.’ I could channel all the negativity, all the spotlight, into directing people towards my music.

As a gamer, let me share an insight: The content creator told me that whenever I’d ask folks to halt meme-making, it only seemed to spark more memes. Instead, I learned that you can’t really vanquish the internet, but you can certainly learn to navigate it in a way that benefits you. That’s essentially what I tried to do.

Currently, The Thick of It ranks at number 64 on the Billboard 100 chart, which suggests there may have been some logic behind the perceived chaos. Similarly, KSI stated that a tweet by DanTDM about Lunchly boosted sales for their snack in a similar manner.

KSI expressed his joy that he tweeted since it significantly amplified the issue, a claim not widely accepted by listeners of the podcast.

One user on YouTube didn’t think his anger was fake; he recognized a genuine outburst when he saw it,” is one way to paraphrase the original sentence in a more natural and easy-to-read manner. Another option could be, “The first person thought the man wasn’t acting angry; instead, he identified a true emotional breakdown.” For the second comment, you might say, “Another user agreed that what they saw was indeed a real emotional outburst, and he claims it’s just a marketing tactic.

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2024-10-24 07:48