As someone who has spent the better part of my digital life navigating the vast expanse of the internet, I wholeheartedly applaud Yahoo News for partnering with McAfee to combat deepfakes and misinformation. In an era where truth can often feel elusive and manipulated, it’s refreshing to see a giant like Yahoo taking such a proactive stance against this insidious phenomenon.
Yahoo News is bringing in a partner to help keep misinformation at bay.
The well-known online news distributor, owner of one of the busiest websites on the web, has entered into an agreement with McAfee. This partnership will leverage McAfee’s advanced deepfake image detection technology to scrutinize images and photos that could have been produced by artificial intelligence and subsequently manipulated significantly.
Matt Sanchez, president of the home ecosystem and the person in charge of Yahoo News and crucial sectors, states that they consider this tool to be extremely significant, and it could play a pivotal role in the future development of our ecosystem.
The McAfee system recognizes images potentially created or altered by artificial intelligence, marking them for examination by the Yahoo News content moderation squad. This group subsequently decides if the tagged images comply with the platform’s editorial policies.
Earlier, there were stricter limitations in place to prevent manipulation of images, notes Steve Grobman, McAfee’s chief technology officer. Today, however, people have greater freedom to produce and disseminate their own modified images, even if they misrepresent or deceive, such as falsely depicting a politician holding a gun instead of a microphone.
McAfee assures that they are consistently assessing the AI-produced image terrain and technology, always refining their models in the process. This continuous improvement, he explains, will result in automatic updates for the system that Yahoo News currently employs.
Increasing numbers of people are becoming worried about false or manipulated images. A marketing agency known as Team One, which belongs to the French advertising group Publicis Groupe, has developed a new tool called Faikchek. This technology enables marketers to search for deepfake imitations and instances where their brand or advertisement messages have been falsified.
By adopting McAfee’s latest security measures, Yahoo News underscores its significant influence in sharing content. The platform has drawn an average of approximately 191 million unique monthly visitors this year, as per Comscore statistics, positioning Yahoo News at the forefront as the leading U.S. news and information site.
The tool is set to be used for images on Yahoo News in the U.S. only.
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2024-10-23 15:17