As a seasoned gamer and long-time follower of the streaming scene, I can confidently say that Kai Cenat has undeniably solidified his position as the kingpin of streaming. His ability to leverage high-profile events like the NBA season kickoff to generate hype for his streams is nothing short of genius.
At the outset of the 2024 NBA season, Kai Cenat demonstrated his dominance in streaming by skillfully using his attendance at the opening event to generate excitement for his upcoming Mafiathon broadcast.
Kai Cenat is one of the most prominent figures in the streaming world, renowned for his long hours of top-tier content, star-studded guests, and high-profile partnerships. His popularity has reached such heights that it’s caused record-breaking viewership on Twitch and incited enthusiasm so intense it leads to public demonstrations.
His popularity extends far beyond typical internet stardom, as big-name corporations such as McDonald’s are eager to collaborate with him. Notably, Cenat has recently been accepted into the NBA creator program. This means he will produce unique, exclusive content offering a sneak peek behind the scenes of the sports organization.
With the agreement made public on October 21, 2024, Kai Cenat is making the most out of this partnership right away. At the start of the 2024 NBA season, the streamer created a string of viral incidents when he and his crew arrived at the Boston Celtics vs New York Nicks game dressed in Mafia costumes.
Kai Cenat dressed up like he apart of the Mafia while boarding a private jet 😭😭
— ryan 🤿 (@scubaryan_) October 22, 2024
To begin with, videos showing Kai and his team embarking on a private jet while wearing suits and fedoras with briefcases left spectators baffled. “I can’t help but wonder what they have in store since, for goodness sake, why are they dressed like that?” speculated one user on X.
People said that Cenat and his companions resembled the characters from the Peaky Blinders television series. However, it wasn’t until Cenat was at the NBA season opening that the reason for his attire, especially the briefcase, was made apparent.
At the ideal time, Cenat utilized the jumbotron and live television cameras to unfold his briefcase and present the punchline for his act. Revealing a simple white piece of paper with the words ‘Mafiathon 2’ written on it in a modest typeface.
Tonight, it looks like Kai Cenat attended the Celtic match carrying a briefcase and a document labeled “Mafiathon 2,” sparking curiosity 👀🔥.
— Kai Mafia Updates🗽💫 (@Kaimafiaupdates) October 23, 2024
The content creator recently announced his plans for a second Mafiathon stream in a bid to take back his subscriber record from VTuber IronMouse. Not content to keep his promotion for the event on stream, Cenat has advertised on a major televised event.
It’s unclear if Cenat will manage to attract the necessary 306,622 subscribers to surpass IronMouse’s count, as the date for his Mafiathon 2 stream hasn’t been set yet. However, it seems that Cenat is making a concerted effort in preparation for the event.
In response, the NBA skillfully arranged several opportunities for photos during the streamer’s attendance at the beginning of the season. Notably, Cenat had the chance to mingle with Commissioner Adam Silver and was also captured in a photo holding the NBA Championship trophy.
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2024-10-23 09:18