Bizarre black squid ink frozen yogurt launched in honor of Squid Game

As a hardcore gamer who’s been through countless rounds of intense battles and survival games, I can’t help but feel a strange sense of deja vu when it comes to 16 Handles’ new Squid Ink Black Matcha frozen yogurt. It seems like someone’s taken the high-stakes, life-or-death drama of Squid Game and turned it into a dessert challenge!


16 Handles, an American self-serve frozen yogurt brand, has introduced a unique flavor called Squid Ink Black Matcha yogurt, drawing inspiration from the popular series Squid Game.

16 Handles is jumping into the fray with their new Squid Ink Black Matcha frozen yogurt flavor, set to debut as we eagerly await Season 2 of Squid Game! This limited-time sensation puts me right in the middle of a sweet matcha battle against an intriguing black treat – it’s like my taste buds are playing their own version of tug of war!

The pitch-dark dessert went on sale at every store on October 16, ideal for the Halloween period, since it swiftly colors your tongue black as you enjoy it. This distinctive frozen yogurt features a strong matcha flavor, offering an intense tasting adventure.

16 Handles invites you to rejoice in the unique twist of their latest flavor! They’re giving guests an opportunity to take part in fun challenges, with real money and prizes up for grabs. Thankfully, no life-threatening stunts like those seen on your favorite TV shows are required here.

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As shown on 16 Handle’s Instagram page, these are the challenges:

  • Black Tongue Challenge: Visit a 16 Handles location and try the Squid Ink Black Matcha Frozen Yogurt. Take a selfie using the Squid Ink Instagram Filter and tag @16Handles in your story. All entries will receive 10 points on the 16 Handles app and be entered for a chance to win a $250 Visa Gift Card. Entries accepted 10/16 to 10/31.
  • Dalgona Cookie Challenge: Record a selfie video using the 16 Handles Dalgona Cookie Challenge Filter and find out what special cookie you’re matched with. Tag @16Handles in your story and let your followers know if the match was right! All entries will receive 10 points on the 16 Handles app and entered for a chance to win a $250 Visa Gift Card. Entries accepted 10/25 to 10/29.
  • Tug Of War Showdown: Users can vote for their favorite flavor and toppings in a froyo tug-of-war on the @16Handles Instagram story. Each day from 10/22 to 10/31, the brand will feature a poll, and any votes in the winning choice will earn points, which go toward cash discounts in the 16 Handles app.

Given the massive popularity of the Squid Game series and the anticipation surrounding its upcoming season, we just had to join the excitement,” said Neil Hershman, CEO of 16 Handles. “Our new matcha flavor in a jet-black hue is as iconic as the show itself.

The latest frozen yogurt flavor aligns with the unique dessert company’s launch of a yogurt flavored like French fries, which was introduced in June.

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2024-10-20 22:48