As a gamer with a rich background of consuming and creating content across various platforms, I must admit that I’ve been rather captivated by this “in da clerb, we all fam” phenomenon sweeping TikTok in October 2024.
In October 2024, the popular phrase “in the club, we all know each other” (often abbreviated as “in da clerb, we all fam”) has been spreading rapidly on TikTok, earning countless likes and views due to its catchy nature across the video-sharing platform.
The current fad is built on an amusing phrase from a 2016 episode of the widely acclaimed Comedy Central series, Broad City, renowned for its offbeat wit and memorable one-liners.
In this scene at a party, Ilana Wexler (Ilana Glazer) greets strangers as if they’re old friends, and when her friend Abbi Abrams (Abbi Jacobson) looks puzzled, she explains, “At a club, everyone is like family.” When Abbi still doesn’t get it, Ilana humorously asks, “Do you think I’m being racist?
In October 2024, this particular scene became popular as a viral meme, largely due to comedian Maggie Winters. On the 3rd of October, she shared a lip-synced version of the scene, producing a soundtrack that many TikTok users could incorporate into their own videos.
In just a week, the video garnered more than 11 million views and half a million likes, skyrocketing in popularity. Its hilarious timing and Ilana’s over-the-top performance make it an ideal fit for TikTok’s humor-rich content trend.
What propelled the trend even further was pop star Sabrina Carpenter joining in. She posted her own lip-dub of the Broad City quote, portraying interactions between her older and younger fans. Her video gained over 12 million views in just five days.
Many well-known celebrities and influential TikTok personalities like Troye Sivan, Charli XCX, Noah Beck, Alix Earle, Brooke Shields, and others have now jumped on the bandwagon too.
The sound has been employed in numerous videos, accompanied by captions such as “My straight sibling attempting to connect with me and all my LGBTQ+ friends,” “Me getting annoyed because I had to repeat myself more than once,” and “When I mention a TikTok to someone who doesn’t understand it,” among various others.
As a gamer, I can’t help but share my own take on why these hilarious captioned gameplay clips are going viral: The relatable captions combined with the absurdity of the sounds have been a recipe for success. These videos have been racking up millions of views and likes like nobody’s business!
In October, this feature has been gaining popularity on the app following the amusing ‘subtle hinting’ fad that started earlier.
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2024-10-15 17:48