As a child of the ’80s, I can’t help but feel a wave of nostalgia upon hearing about the reimagining of Rainbow Brite. The original series was a staple of my Saturday mornings, filled with vibrant colors and heartwarming lessons about friendship and optimism.
Rainbow Brite’s classic series and movies from the 1980s are being updated by Crayola Studios and Hallmark. They are collaborating to create a brand-new TV show and movie based on the beloved children’s franchise.
The movie based on “Fast & Furious” and “Sonic the Hedgehog” is being produced by Neal H. Moritz and Toby Ascher, while Cake Entertainment is creating a series that appeals to modern audiences, focusing on themes of friendship, teamwork, and the triumph of color and optimism over darkness and negativity.
According to the series summary, “Rainbow Brite, a beloved friend, champion, role model, and creative muse who spreads the colors of the rainbow across the cosmos, is mysteriously transported to a dismal, colorless realm with the task of restoring brightness, cheer, and joy.
The animated series “Rainbow Brite,” first introduced by Hallmark Cards in 1984, tells the story of a young girl named Wisp who is whisked away to a drab and colorless realm. Her mission: to bring life back to this fictional world. Upon finding the Color Belt and rescuing the Color Kids from the clutches of the King of Shadows, she transforms into Rainbow Brite and sets off on her vivid journey. The show was later followed by a film, “Rainbow Brite and the Star Stealer,” produced by Warner Bros. in 1985. In more recent times, the series was revived in 2014 as a three-part miniseries, which was made available on Hallmark’s streaming platform, Feeln.
Crayola will handle the licensing and merchandising for the 2024 reimagined Rainbow Brite.
2021 marks a significant milestone for Rainbow Brite, and we’re excited to collaborate with Crayola Studios, Cake, and Original Film on a vibrant reinvention of this cherished brand. As it has captivated audiences for the past 40 years, we can’t wait to rekindle ties with dedicated fans and introduce a new wave of enthusiasts to the breathtaking realm of color and creativity that Rainbow Brite represents. – Sabrina Wiewel, EVP and chief culture and strategy officer at Hallmark.
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2024-10-14 19:19