As a long-time fan of diverse television content and a savvy viewer who has seen it all, from reality shows like “Duck Dynasty” to classic movies like “3:10 to Yuma,” I find DirecTV‘s latest move into the FAST lane quite intriguing. With my decades-long experience in navigating various streaming platforms and channels, I can confidently say that this new service, MyFree DirecTV, seems poised to offer a unique blend of content that caters to a wide array of tastes.
DirecTV is transitioning into the fast-paced world of streaming by launching a complimentary, advertisement-based television service, featuring unique content distinct from its regular premium video offerings.
On November 15th, Directv’s satellite TV and streaming service will unveil MyFree DirecTV in the United States. The initial lineup for this specialized FAST channel will feature Fox Weather, re-runs of “Duck Dynasty” from A&E, SportsGrid offering live sports betting coverage, news, and analysis, and MovieSphere FAST channel by Lionsgate, which has recently aired movies like the 2007 remake of “3:10 to Yuma,” “Ender’s Game,” and “Wind River.
Additionally, we find Tastemade (a food and lifestyle network), El Rey Rebel (Fuse TV’s Latino network), PokerGo, Ebony TV, and Nosey (a streaming service offering full episodes of daytime shows like “The Steve Wilkos Show,” “Maury,” “Jerry Springer,” “Sally Jessy Raphael,” and “The Joan Rivers Show”).
As a movie enthusiast, I’m excited to share that starting from now, Directv’s FAST service is something I can’t wait for in 2025! This innovative platform will offer both live and on-demand content, with more channels anticipated to join the MyFree DirecTV family. The best part? You can access it anywhere, anytime, whether online, through your mobile device, or on select smart TVs and streaming devices.
Directv’s MyFree service is designed to provide the company with fresh advertising spaces for sale, while also acting as a promotional tool to encourage users to upgrade to paid television services. The free offering will serve as an introduction for consumers to explore Directv, offering access to popular content categories such as sports, entertainment, children’s programming, news, and lifestyle. This week, it’s worth noting that Directv has increased rates for both satellite TV and DirecTV Stream subscribers.
DirecTV’s new strategy will position it against other free, advertising-supported streaming platforms like Paramount’s Pluto TV, Fox Corporation’s Tubi, and The Roku Channel. Notably, DirecTV’s competitor Dish Network offers a similar service called Sling Freestream.
Earlier this month, Directv disclosed plans to purchase Dish, merging into one entity to become the leading U.S. pay-TV provider with approximately 18 million subscribers. The deal is valued at $1 in cash and takes on $9.75 billion in Dish’s outstanding debt.
Directv’s MyFree service will now include DirecTV’s “Your TV” content carousel, as per the company’s announcement. The “Your TV” feature was launched earlier this year and presents a user’s favorite selections along with their most-watched content, making it accessible immediately when the television is switched on.
The myfreedirectv.com site operated by the company offers comprehensive details about the speedy channels accessible through their service, along with an invitation for guests to register for notifications concerning MyFree DirecTV.
Directv aims to create a brighter future for TV viewing, providing consumers with a higher quality of content, increased choices, and greater control at a fair price. The introduction of MyFree DirecTV will achieve this goal, as stated by Amy Leifer, the chief advertising sales officer at DirecTV Advertising. “We are committed to improving our investment in this area, as we empower our advertising clients to reach new audiences through tailored and contextually relevant solutions, along with innovative ad formats,” she added.
Kent Rees, a seasoned professional with 20 years of experience under his belt, has just joined our company as the general manager for MyFree DirecTV. Prior to this, he was with Dish Network’s Sling TV, where he spearheaded the growth of Sling Freestream. Previously in his career, Rees held the positions of Chief Marketing Officer and General Manager at FAST Studios, and has worked for Pop TV, Participant Media, and IFC.
According to Vikash Sharma, Director of Product at DirecTV, Kent is a seasoned leader who deeply understands the intricacies of the FAST market. He will play a crucial role in shaping our leadership team as we strive to deliver a distinct consumer experience.
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2024-10-10 18:17