As an ardent admirer of the dynamic interplay between technology and creativity, I found Jerry Chi’s keynote address at the AI conference in Busan truly captivating. His extensive experience working with Stability AI and his profound understanding of AI’s potential in Asian content creation left me awestruck.
The opening discussions at the AI conference during the Busan Asian Contents and Film Market on Sunday generally emphasized the positive impact of Artificial Intelligence (AI) rather than any potential harm it could pose to Asia’s creative sectors.
Jerry Chi, the leader of Stability AI in Japan, presented a speech focusing on advancements in AI for Asian content creation. During his talk, Chi demonstrated some of Stability AI’s versatile multimodal AI tools, such as the widely-used Stable Diffusion image generation system. He emphasized the effectiveness of AI in brainstorming and communication within the realm of visual effects and character design. As quoted by Hanno Basse, the CTO of Stability AI, who previously worked at Digital Domain and 20th Century Fox, “Generative AI and machine learning, which is the main type of AI being employed, are particularly useful for digital effects, and they’re beneficial for ideation and communication.
Highlighting the abundance of opportunities for AI-powered content creation in Asia, Chi expressed, “Working within this field and being part of Asia is particularly captivating because of its abundant, varied culture – a blend of traditional and contemporary elements. With numerous countries, diverse populations, multiple languages, and a plethora of festivals, Asia serves as an endless source of inspiration for creators. This inspiration can lead to the development of unique types of AI, but it also encourages people to experiment with different inputs or creative combinations of AI to generate fresh, unconventional forms of creative output that might not be conceived in other parts of the world.
As a movie reviewer, I recently had a glimpse into the future of filmmaking as I was introduced to Chi’s innovative AI video tools. What caught my eye was the seamless transformation of simple 3D animations into diverse visual styles that could potentially revolutionize the industry.
The executive pointed out that although certain independent content creators are openly using AI for video production, prominent film studios are also embracing this technology. “We’ve already been discussing it with big studios. There are some big studios that are seriously incorporating AI into their work,” Chi stated.
Chi concluded the keynote with a quote from James Cameron, who recently joined the board of directors of Stability AI: “While AI tools can streamline processes and automate and even add to certain elements of the filmmaking process, the essence of storytelling fundamentally relies on human emotions, experiences and imagination that cannot be replicated by machines.”
The subsequent discussions, following the keynote, were primarily centered around optimization and innovation. These sessions delved into the AI blueprint and emerging business tactics for Asia’s content sector. Notable speakers included Aaron Zhu from Dentsu Inc’s business development team, Zhu Liang, a VP at Chinese streaming platform iQiyi, and Park Kiju, the CTO of Future Technology Research Lab at South Korean firm WYSIWYG Studios.
iQiyi’s Zhu emphasized the impact of AI in streamlining the process of turning novels into scripts, pointing out that outlines, diagrams illustrating relationships, key plot points, and reading speed all improved by approximately 900%, resulting in decisions that were both more accurate and time-efficient as production approached.
Park stated: “We think AI will function as a creative partner throughout the entire filmmaking process. It will open up opportunities for fresh narratives, level the playing field in the film industry, and empower filmmakers globally to share their unique stories.
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2024-10-06 07:46