As a seasoned movie critic with over three decades in the industry, I’ve seen my fair share of tussles behind the silver screen – and it seems like the latest drama is unfolding off-screen. The news that Paramount Global has parted ways with Nielsen over a disagreement about audience measurement feels like the plot twist no one saw coming.
In just hours before the highly anticipated vice presidential debate on CBS television, Paramount Global announced late Monday evening that their contract with Nielsen for audience ratings had ended – this being a part of an ongoing disagreement between the companies regarding data measurement.
I’ve ended our long-term measurement collaboration due to unreasonable requests from Nielsen, such as significant price hikes that don’t align with the evolving industry landscape. Over the past few years, we’ve been readying ourselves for a multi-currency era and building the necessary operational framework to outgrow Nielsen. We are assured in the caliber of our alternative currency solution for our clients, and we’re working diligently to negotiate a fresh agreement with Nielsen that includes fair economic terms.
Nielsen was not able to offer immediate comment.
Last week, Paramount indicated to advertisers and their representatives that they might not be utilizing Nielsen services anymore. Instead, Paramount plans to use VideAmp, a rising competitor of Nielsen, to aid advertisers in monitoring viewership on Paramount’s collection of media properties.
More to come…
Read More
- AAVE PREDICTION. AAVE cryptocurrency
- W PREDICTION. W cryptocurrency
- PENDLE PREDICTION. PENDLE cryptocurrency
- OXT PREDICTION. OXT cryptocurrency
- CAPS PREDICTION. CAPS cryptocurrency
- MPLX PREDICTION. MPLX cryptocurrency
- SSE PREDICTION. SSE cryptocurrency
- IMGNAI PREDICTION. IMGNAI cryptocurrency
- EMP PREDICTION. EMP cryptocurrency
- PERP PREDICTION. PERP cryptocurrency
2024-10-01 07:16