Ubisoft Shareholder Urges Company To Make Drastic Change Amid Sinking Stock

As a seasoned gamer with decades of experience under my belt, I must say the recent turmoil surrounding Ubisoft has left me somewhat concerned. Having grown up playing iconic games like Rainbow Six and The Division, the news of delays to these series leaves a bitter taste in my gaming palate.


This week, Ubisoft faced more troubles with their stocks as a smaller shareholder proposed the company should transition into private ownership and reconsider its current approach, leading to another dip in the company’s stock value.

In an open communication to management, the investment firm AJ Investments based in Slovakia voiced strong displeasure over Ubisoft’s performance and future plans. The letter pointed out that recent quarterly earnings were unsatisfactory due to hold-ups in popular game series such as Rainbow Six Siege and The Division, along with a reduced revenue projection for Q2 2024. (As reported by the Wall Street Journal, AJ Investments holds less than 1% of Ubisoft’s total shares.) The letter also proposed that Ubisoft should consider going private or accept acquisition by a strategic buyer.

In recent weeks, Ubisoft’s shares have experienced a drop, attributed to several factors such as Star Wars Outlaws failing to meet sales targets and declining player numbers for its rival to Call of Duty, XDefiant. However, the company is set to launch a significant new title on November 15 – Assassin’s Creed Shadows, an eagerly awaited addition to the series that fans have long been anticipating. Unlike many other companies of its scale, Ubisoft has opted to remain autonomous (and publicly traded) amidst numerous acquisitions by larger industry players, with Activision being a notable example. Although Tencent acquired a minority share in 2022, they do not hold any seats on the board.

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2024-09-10 19:39