Nutella launches first ever new flavor after over 60 years

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Nutella has just released a brand new flavor – Nutella Peanut! After over 60 years of sticking with the original recipe, this is the first time Nutella has introduced a new variety, and it’s now available in stores across the United States. The launch comes after a lot of excitement and discussion online.

This new spread combines the classic Nutella cocoa-hazelnut taste with the addition of roasted peanuts, offering a unique flavor for snacks. You can now find it at most major stores across the country.

As a huge Nutella fan, I was so excited to hear this is the first time they’ve ever changed the classic flavor in over 60 years! It feels like a really big deal for the brand, a real milestone moment.

Get ready for a tasty new treat! Nutella Peanut is here to add some extra happiness to your snacking time. 🥜✨ Want to give it a try?

— Nutella (@NutellaUSA) April 15, 2026

Nutella Peanut pop-up coming to New York City

To celebrate its launch, Nutella is hosting a special pop-up event in New York City. It will be located in NoHo at 372 Lafayette Street on May 16th and 17th.

Everyone is invited to a free pop-up event with fun, interactive games and themed activities. You can win prizes, get personalized souvenirs, and enjoy free Nutella Peanut snacks like sandwiches and dippable treats.

Noah Szporn, a leader at Ferrero North America, jokingly said that seeing a jar of Nutella become a viral sensation in space made him feel like anything could happen.

We’re excited to announce our first new flavor in over 60 years! Nutella Peanut combines the classic creamy Nutella taste with delicious roasted peanuts – something our fans have been requesting for a long time. We listened, and we think it will completely change your afternoon snack routine.

Although this is the first new Nutella flavor, the company has released new products before. They launched several ice cream varieties back in October 2025.

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2026-04-16 17:19