AFCI Week Targets Worldwide Production With Expanded Programming, Invitees

As a seasoned movie enthusiast with decades of experiencing the magic of cinema across continents, I can confidently say that this year’s AFCI Week is shaping up to be a game-changer for the global film industry. The inclusivity and geographical diversity promised by Jaclyn Philpott are not only refreshing but also essential in today’s interconnected world of content production.


As a movie enthusiast, I’m thrilled to see that the Association of Film Commissioners International (AFCI) is opening its horizons broader than ever in 2024. Instead of just focusing on Hollywood, they’re extending their reach by inviting a diverse array of industry professionals, such as executives, producers, location managers, and government officials, to their annual AFCI Week conference. This expansion is a testament to the growing landscape of film, TV, and commercials worldwide.

Jaclyn Philpott, the head of AFCI, anticipates that this year’s AFCI Week will surpass all previous attendance and geographical representation records. To achieve this, she is opening up the event to non-members, aiming for a more inclusive environment that fosters unity within the industry. She believes this strategy will emphasize the importance of in-person interaction and collaboration.

The international film conference is scheduled for August 25-28 at UCLA’s Meyer & Renee Luskin Conference Center. With over 142 film commissions participating from around the world, this event aims to strengthen relationships between commissioners and influential figures in content creation.

“Marnie Gee, the British Columbia film commissioner and head of production services, notes that AFCI Week provides a special opportunity for networking, brainstorming, and developing new ideas – something particularly important at this critical juncture,” (paraphrased)

Philpott underscores that the event’s interconnected agenda prioritizes workforce development, infrastructure building, and adapting to recent disturbances, whether caused by pandemics, labor strikes, or technological advancements. A fresh addition to this event is the Film Industry Challenge, an interactive workshop designed to collect audience insights on trending topics such as AI software, workforce preparation, and collaboration between communities and governments.

2021 is the year our organization begins its first joint venture on the EbMaster 10: Recognizing Leaders and Innovators in Physical Production, an award that celebrates high-achieving professionals in television and film production. Furthermore, over 60 location managers are expected to attend a networking event specifically for film commissioners and location managers within the entertainment industry.

The “Beyond Hollywood” panel aims to gather perspectives from top studio executives on the pros and cons of international filmmaking infrastructure. Participants include MaryAnn Hughes, VP of Walt Disney production and investment planning, Jay Roewe, senior VP of global incentives and production planning at HBO/MAX/WBD, and Peter Oillataguerre, head of film production at Amazon MGM Studios.

“The ‘Unscripted’ Ascendancy discussion invites film commissions to explore unscripted and reality show productions, featuring panelists such as Lefteris Eleftheriou, head of the Cyprus Film Commission, and Jaimie Falconer, senior production accountant at RTR Media Canada.”

The “Independent Perspective” panel gathers both film and game industry professionals to explore ways that film commissioners can collaborate effectively to realize their shared vision. Panel participants include Shayne Fiske Goldner, Annapurna’s executive vice president of production; Erika Ewing, director of interactive ventures and games for Lionsgate; and David Michael Gonzales, director of government relations for the Association of Independent Commercial Producers. They will delve into the benefits that independent productions offer to a region, particularly unique content such as commercials and video games.

In simpler terms, Charles Rivkin, the head of MPA, emphasizes that the production of captivating content in studios, independent productions, and globally has a more profound effect than simply providing a few hours of amusement.

“He expresses his intention to highlight the significance of filmmaking for those present and people worldwide – from families to global corporations. Film production can stimulate economies, generate employment opportunities, enhance cultural diversity, provide education, illumination, and astonishment.”

Noting his enthusiasm about AFCI broadening its influence and collaborating with partners similar to those MPA works with daily, Rivkin underscores that exceptional outcomes are impossible without AFCI and its associates. He highlights that AFCI serves as a crucial platform for industry collaboration in the film sector, as content creators rely heavily on robust and efficient film commissions worldwide.

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2024-08-23 23:48