As a long-time Disney enthusiast and someone who has watched their magical stories unfold since my childhood, I must admit, I find myself both amused and somewhat impressed by Bob Iger’s latest move with Disney+. After all, it takes a certain level of confidence to raise prices not once, but twice in a year, especially during these economically challenging times!
For the second occasion within the past year, Disney is boosting the costs for its streaming services, including Disney+. In a recent conference call discussing earnings, CEO Bob Iger stated that Disney currently holds greater pricing power – or the capacity to increase prices – than previously due to the platform’s growing allure, as he perceives it.
He noted that whenever there was an increase in price, the number of customers leaving our service was relatively small and insignificant compared to normal turnover rates. In simpler terms, when prices went up, we didn’t experience substantial loss of clients.
Iger stated that the addition of new elements such as the forthcoming ESPN section and seamless playlists, coupled with top-tier films joining the service, empowers Disney to increase their subscription fees without any significant backlash.
“The pricing leverage we have is actually increased. We’re not concerned,” Iger said.
Back in late 2019, I was thrilled to find Disney+ priced at just $7 a month. However, starting this fall, the ad-supported version of Disney+ will cost $10 monthly, marking a $2 hike from its previous rate. The ad-free Disney+ tier is also seeing an increase, going up by $2 to $16. Much like that, Hulu with ads is increasing to $10 per month, whereas the ad-free option will only see a small bump to $19. ESPN+ with ads is following suit, raising its price to $12.
Check out TopMob’s breakdown of the price increases to see how much more you’ll have to pay.
According to Iger, Disney intends to boost user interaction and provide a more extensive selection of content through Disney+, and he feels confident that they are succeeding in this endeavor. In fact, the executive mentioned that Disney is actively developing enhanced recommendation systems for Disney+ with the aim of maintaining users on the platform for extended periods.
For the initial time, Disney’s streaming service reported a profit, with CEO Iger expressing optimism about further expansion opportunities. This growth is partially attributed to the stricter approach towards password sharing, which was initiated in June and will be intensified starting September.
Incidentally, there hasn’t been a single negative response regarding the notices sent about password sharing, as well as our previous efforts, according to Iger.
Disney’s future movie lineup, featuring titles like Moana 2, The Lion King: Mufasa’s Story, Captain America: New World Order, Thunderbolts, and Toy Story 5, is expected to generate significant interest on Disney+. These films have high potential at the box office and can also boost Disney’s streaming income globally in the future. (Iger added this.)
At the earnings presentation as well, Disney elaborated on their decision to invest $1.5 billion in Epic Games, with the aim of creating immersive Fortnite experiences.
Read More
- Finding Resources in Palworld: Tips from the Community
- UFO PREDICTION. UFO cryptocurrency
- The Last Epoch Dilemma: Confronting the Gold Dupe Crisis
- BONE PREDICTION. BONE cryptocurrency
- W PREDICTION. W cryptocurrency
- Skull and Bones: Gamers’ Frustrations with Ubisoft’s Premium Content Delivery
- Diablo Accomplishments: Epic Journey Through the Pit and Beyond
- Helldivers: Notable Changes and Community Reactions
- Last Epoch: Why Keystroke Registration Issues Are Frustrating Players
- EUR HKD PREDICTION
2024-08-07 17:39