Okay, so Liquid Death just did something wild. They’ve partnered with Spotify to create this thing called the Eternal Playlist Urn. Basically, it’s a cremation urn…but with a built-in speaker! The idea is that after you’re gone, it plays your favorite Spotify playlist. Seriously, it’s a speaker in an urn. It’s definitely a unique way to be remembered, and honestly, it’s a little bit cool, if a bit morbid!
This new collaboration has created what the companies call the first urn with a built-in Bluetooth speaker. It lets people connect to and play music from Spotify, offering a unique way to personalize memorials and celebrate life through music.
In addition to the new hardware, Spotify is launching a feature called the Eternal Playlist Generator. This tool helps users create playlists that capture their unique musical taste and personality, designed to be the perfect soundtrack for life.
Spotify launches Eternal Playlist Generator to pair with Liquid Death urn
The Eternal Playlist Urn is about 7x7x11 inches and weighs 2.4 pounds. It has a built-in wireless Bluetooth speaker with USB-C charging. The urn’s simple, respectful design makes it suitable for display in homes, memorial gardens, or other similar places.
Liquid Death is marketing its product with a unique idea: keeping your favorite music playing even after you’re gone. They’re offering an urn that connects to your Spotify playlists – you can even create a special ‘Eternal Playlist’ for the occasion.
I just found out about Spotify’s new Eternal Playlist Generator, and it’s so cool! It’s available for anyone in the US. Basically, you go to their website and answer a few fun questions – like what songs you’d listen to if you were a ghost, or what kind of overall mood you’re going for – and it creates a playlist just for you. It’s a really neat way to discover music!
This tool creates a custom playlist for each user based on their Spotify listening habits and preferences. Users can enjoy or share their playlist, and those with an Eternal Playlist Urn can even sync it directly to the speaker within the urn.
Anyone looking to use one can pick one up at Liquid Death’s website for $495.
This partnership continues Liquid Death’s trend of unique and playful marketing. They’ve become known for humorous campaigns, like their ‘unextreme’ energy drinks and a clever promotion offering ‘certified smarter water’ to help students with their studies.
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2026-02-24 20:21