Twitch responds as viewbots rival Netflix viewership with million of fake hours watched

A recent report about fake viewers on Twitch shows that thousands of streamers have been identified as potentially using bots, but Twitch is taking steps to address the issue.

Using bots to artificially increase views and followers isn’t a recent development online. Creators have been doing this for a while to boost their numbers and get more attention. However, it’s been getting a lot of attention lately, particularly on Twitch.

Twitch, which is owned by Amazon, has experienced a drop in viewers after taking steps to eliminate fake viewers (viewbots). This has led to its lowest monthly viewership in over three years. While some reports suggest a steep decline, Twitch itself disputes those claims.

We’re not experiencing a huge drop in viewers, particularly when you look at the millions of people watching content on smaller, community-focused channels, which are central to Twitch. There’s been some inaccurate information circulating, often based on data from websites other than Twitch, and those numbers simply aren’t correct, as we confirmed to TopMob in August.

Twitch viewbots match Netflix for fake watch time

Twitch is continuing to improve its systems for identifying fake viewers, but recent data from Stream Charts and Audiencly suggests that the number of fraudulent viewing hours remains surprisingly high – equivalent to the total watch time on Netflix.

New data shows that fake viewership on Twitch reached over 30 million hours – about the same as a popular Netflix show gets in a week. Kick also had a significant number of fake hours, totaling 20 million.

In late August, Twitch reported finding over 41,000 channels-those averaging 50 or more viewers-that appeared to be using viewbots to artificially inflate their numbers. A recent report detailed this further, identifying over 4,400 streamers who consistently showed evidence of this activity.

Twitch responded to Stream Charts’ report, explaining they’re openly discussing their efforts to detect view bots because they believe it’s a crucial topic for discussion.

I’m really glad to hear the team is still committed to keeping us in the loop about how they’re improving their tools for finding and fixing issues. It’s awesome that they understand how important it is to be open and honest about this stuff – it builds a lot of trust!

They emphasized that this is a long-term commitment, not a quick fix. They’ve been working on this for a while and are dedicated to creating better solutions and improving how they identify potential issues.

Twitch has been talking about these changes for a while, so it’s still unclear when they will be implemented.

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2025-09-23 16:18