A new report shows just how much Amazon spends on content for Prime Video and its music streaming service, and the figures offer a striking comparison to Netflix’s projected 2025 budget.
Prime Video had a strong year in 2025 with the premieres of several popular shows, including the second season of Fallout, the third season of Invincible, Another Simple Favor, The Mighty Nein, and the third season of Reacher.
Amazon’s latest annual report shows the company plans to spend a massive $22.4 billion in 2025 – a 10% increase from the previous year. This budget covers expenses like licensing, content production, and digital subscriptions, as well as the cost of content they sell or rent.
Amazon CEO Andy Jassy predicts a major turning point for the company in 2026. They plan to significantly increase investments in artificial intelligence, boosting overall capital expenditures by 50% to around $200 billion. This investment also covers content costs, including the roughly $1 billion annual fee Amazon pays to broadcast Thursday Night Football for the NFL.
As a movie and music lover, I’ve always wondered how streaming services like Amazon handle paying for all that content. Basically, when they know – or can figure out – how much a film or song costs, and they actually have the rights to show it, they record it as something they owe. Then, as they pay for it, that debt goes down. And here’s the interesting part: they don’t spread the cost out evenly over time. Instead, they quickly ‘write off’ the cost as an expense – figuring out how quickly people are likely to watch or listen to it, or just spreading it out over a set period. It all ends up as part of what they pay to deliver the content to us.
A new report from Ampere Analysis shows that major streaming services—including Netflix, Prime Video, HBO Max, Disney+, Paramount+, and Apple TV—plan to increase their spending by at least 6% this year, totaling around $101 billion globally. Netflix is already investing heavily in popular shows like the fifth season of Stranger Things, with a budget of $400 million, and is expected to dedicate a significant portion of its funds to live-streaming content.
Prime Video has a lot of exciting content planned for 2026, including the returns of popular shows like The Night Manager (season 2), Cross (season 2), and Invincible (season 4). Viewers can also look forward to new series such as Jason Momoa’s The Wrecking Crew and Young Sherlock, plus the final season of the hit show The Boys.
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2026-02-06 17:10