Heinz reveals seven pound keg of ketchup ahead of Super Bowl Sunday

Just in time for the big football game, Heinz has introduced something new: a ketchup keg! It’s their first-ever offering of this type.

Okay, so Heinz just dropped something awesome – a legit stainless steel keg for ketchup! Seriously, a KegChup! They announced it on January 27th, and it’s perfect for parties, especially when you’re watching games with friends. It seems like a lot of brands are doing cool food stuff around big events these days, and this is definitely one of the more fun ones. I’m totally getting one for our next game night!

The Heinz KegChup is a large container that holds 114 ounces of ketchup. It’s almost 20 inches tall and has a tap built in for easy pouring.

How to get the Heinz Kegchup

Okay, as a huge Heinz and football fan, I’m SO excited about this! They’re giving away a few of their awesome KegChup dispensers on Instagram from January 27th to 29th – you definitely need to check it out! And if you’re like me and already dreaming about tailgates, you can sign up to get early access to order one before they officially release more next year, right before the 2026 football season kicks off!

Despite beer being the go-to drink for game day gatherings for years, the Super Bowl is actually the second biggest food-focused holiday. The company also pointed out that most fans – 84% – make their own snacks to enjoy while watching from home.

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As a gamer, I totally get it – game day is all about going wild for your team! And honestly, Heinz ketchup is just essential for any good spread of snacks when you’re watching with friends. It’s a total must-have!

That’s why we’re taking things to the next level with Heinz KegChup – the perfect addition to any game day! It lets everyone enjoy our famously delicious ketchup throughout the entire game, offering a fun and easy way to dip.

Heinz recently announced a new ketchup bottle, following their earlier redesign of the fry box to make dipping easier.

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2026-01-28 00:48