YouTube is continuing to develop and implement AI-powered tools to monitor content, according to CEO Neal Mohan. This is happening despite ongoing concerns from creators about incorrect bans and large-scale video removals caused by these automated systems.
Following his recognition as Time’s CEO of the Year, Mohan discussed YouTube’s focus on artificial intelligence, explaining it’s key to helping creators succeed and keeping the platform safe. YouTube recently had a very successful 2024, earning over $36 billion from advertising and $14 billion from subscriptions. Notably, half of all time spent watching YouTube now happens on TVs.
Mohan believes AI will empower a new generation of creators, even those without technical expertise or expensive equipment. He thinks this technology will bring back the spirit of YouTube’s early days – when anyone could create – and also improve the quality of content on the platform.
But the biggest shift is happening behind the scenes.
YouTube plots more AI moderation as creators report mass channel bans
Mohan believes artificial intelligence will be crucial for tackling issues like the spread of false information, intellectual property theft, online scams, and the low-quality, AI-generated content some are calling “AI slop.”
He explained that AI will significantly improve our ability to find and remove content that breaks the rules, making the process more accurate and capable of handling a large volume of material. He also noted that the system is constantly getting better, improving on a weekly basis.
The comments arrive at a tense moment for YouTube’s creator community.
During November, many creators experienced unexpected bans and content removals, which they suspected were caused by mistakes in AI-powered moderation. For example, tech creator Enderman had several channels – each with a large following of hundreds of thousands of subscribers – suddenly shut down, and they stated these decisions were made automatically by computer systems.
A recent online incident gained a lot of attention when YouTube brought back a creator who had been suspended for a comment they made as a 13-year-old on a different account.
As criticism grew, YouTube insisted its content moderation systems were working perfectly and stated that channels being taken down were violating policies with poor-quality content. However, this explanation actually made the situation worse and led to even more complaints.
Issues have persisted throughout December. Car YouTuber Oleksandr successfully sued YouTube to get his channel and monetization restored, but the platform hasn’t complied with the court’s decision yet.
Mohan believes AI will eventually improve how YouTube handles content moderation, but creators are still wary. Since YouTube is relying more heavily on the same technology that caused problems with moderation recently, everyone is watching to see if the system will become stable, or if these new automated tools will cause further issues.
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2025-12-08 21:49