Earlier this year, Ubisoft cut jobs at Red Storm Entertainment as part of a company-wide reorganization, which also included a new partnership with Tencent to focus on games like Assassin’s Creed, Far Cry, and Rainbow Six. Now, Ubisoft is planning further layoffs, and has faced criticism online from fans and industry professionals for describing these job cuts as “voluntary career transitions.”
Massive Entertainment, the studio that created Star Wars Outlaws, is undergoing staff reductions. While the game didn’t sell as well as Ubisoft hoped, the company hasn’t confirmed if this is the reason for the layoffs. Ubisoft announced a program offering eligible employees the chance to leave voluntarily with financial support and help finding new jobs.
— Massive Entertainment – A Ubisoft Studio 🎮 (@UbiMassive) October 22, 2025
People have criticized this language as either confusing business jargon or, even more worryingly, similar to the manipulative language used in George Orwell’s 1984. Regardless, the reaction has been immediate.
That’s a pretty fancy way of saying you’re doing layoffs.
— Solomon Gloom (@SolomonGloom) October 22, 2025
This is easily one of the worst layoff announcements I’ve ever seen.
— Antoine Cheriet (@AntoineCheriet) October 22, 2025
Hi AI, could you draft a message announcing workforce reductions without explicitly using the term ‘layoff’? Thanks.
— Miguel Raimundo (@MiguelRaimundo_) October 22, 2025
dang. i didnt know division 2: survivors was reffering to the staff.
— Bugasm (@bugasm16) October 22, 2025
The account for DayZ Badlands even trolled Ubisoft with an announcement of its own.
We’re dedicated to significantly changing and improving the future of entertainment. As part of this major shift, we’re launching our Voluntary Career Transition Program™—…
— DayZ 🖥 🎮 ❤️ (@DayZ) October 22, 2025
Ubisoft has faced criticism this year for making unusual statements, such as suggesting that in-game purchases improve enjoyment. Recently, Marc-Alexis Côté, a producer on the Assassin’s Creed series, left the company after 20 years, stating he didn’t leave by choice. Ubisoft also denied reports that Julian Gerighty, the executive producer of The Division, was leaving as well.
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2025-10-23 15:39