Twitch now lets viewers buy things directly within live streams. You can purchase products without ever having to leave the broadcast.
We’re testing a new feature with e.l.f. Cosmetics and Amazon Ads. It’s the first time we’re directly integrating a live shopping tool into our platform – similar to how TikTok lets you buy things without leaving the app. This makes shopping a seamless part of watching content.
e.l.f. Beauty has launched a new feature on its Twitch channel, e.l.f.YOU!, called eyes.lips.first. This allows viewers to shop for and buy products directly while watching live streams.
Twitch introduces live-shopping to test real-time e-commerce
Amazon’s new feature lets viewers discover and buy products while watching streams, without interrupting their experience. Sarah Iooss, Head of US Agency at Amazon Ads, explains it’s a great way for brands to connect with customers in a fun and engaging way.
This feature helps brands connect with active communities on Twitch, allowing viewers to instantly buy products they see during live streams.
To announce the new partnership, Patrick O’Keefe, e.l.f. Beauty’s head of marketing, will be speaking at TwitchCon San Diego 2025. The event will be held October 17–19 at the San Diego Convention Center.
Before TwitchCon 2025, a lot of streamers expressed worries about safety, and some chose not to attend as a result. Twitch addressed these concerns by announcing that armed police will be present at the event.
Read More
- Movie Games responds to DDS creator’s claims with $1.2M fine, saying they aren’t valid
- The MCU’s Mandarin Twist, Explained
- All Golden Ball Locations in Yakuza Kiwami 3 & Dark Ties
- These are the 25 best PlayStation 5 games
- SHIB PREDICTION. SHIB cryptocurrency
- Scream 7 Will Officially Bring Back 5 Major Actors from the First Movie
- Server and login issues in Escape from Tarkov (EfT). Error 213, 418 or “there is no game with name eft” are common. Developers are working on the fix
- Rob Reiner’s Son Officially Charged With First Degree Murder
- MNT PREDICTION. MNT cryptocurrency
- ‘Stranger Things’ Creators Break Down Why Finale Had No Demogorgons
2025-10-17 22:49