- Effective review bombing
- NFL and loot boxes
As a long-time gaming enthusiast and avid follower of the industry news, I have witnessed the power of community action firsthand. The recent warning from Take-Two Interactive about the potential impact of “review bombing” on profits is a clear acknowledgement of this phenomenon’s influence.
According to a statement released by Take-Two Interactive towards the end of May, investors should be aware that “review bombing” could negatively affect the company’s earnings. This was reported by journalist Stephen Totilo from GameFile.
The company mentioned that detrimental review initiatives could impact a publisher’s game earnings, as reported by Take-Two. Such actions may result in fewer players and potential harm to the reputation.
From a passionate gamer’s perspective, if one of our beloved games experiences a drop in ratings or receives an influx of unfavorable reviews, it could become harder for new players to discover and appreciate the game. Worse still, we might fall victim to organized negative campaigns aiming to further decrease the ratings or even defame the game’s reputation. The consequences could be severe: we might lose precious player base and revenues, incur additional marketing expenses, and suffer from a tarnished reputation.
Effective review bombing
Initially, it may seem clear-cut that Helldivers 2 players were able to make progress in eliminating the required PlayStation Network account, following their successful campaign. However, this victory was not complete as the game is still restricted in certain countries where it remains unavailable.
Some internet users are skeptical that overwhelming a game with promotions or negative reviews can significantly influence its popularity. Players argue that avoiding microtransactions does not necessarily result in lower profits for the game, and similarly, flooding Steam with critical reviews doesn’t truly impact publishers.
The data from Take-Two Interactive’s report may represent the initial official evidence indicating that “review bombing” can negatively impact game performance.
NFL and loot boxes
I was examining the latest annual report from Take-Two Interactive, and I came across an intriguing omission. Previously, in reports from 2020, there was a mention of Take-Two’s agreement with the NFL to create multiple games under the American Football League license. However, since then, the company has only produced one mobile game, NFL 2K Playmakers (released on April 12, 2024). Neither Take-Two nor the NFL have responded to inquiries regarding this change.
Investors should be aware of ongoing discussions regarding potential regulations on loot boxes, as legal changes and their implementation may bring costs for the publisher through government scrutiny, censorship, and inconsistent regulations. These factors could potentially limit the range of products the company can provide to customers.
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2024-07-19 14:02