We’re fantasizing about warmer temperatures, blooming plants, and a well-deserved refresh following a lengthy winter chill, and we want to make sure you’re prepared for all the enjoyable activities that spring has in store.
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QUIZ: Can you identify 50 famous companies by their logos?
Logo #1
Pringles
Distinguished by its special packaging design and signature stacking method, the emblem of Pringles features a cartoon character named Julius Pringle. Upon closer inspection, you’ll notice that the dot on the letter ‘I’ in ‘Pringles’ is actually a miniature chip!
Logo #2
Delta Air Lines
Since Delta Airline’s establishment in 1928, the triangular delta symbol has been a constant element across its 20 revisions of the logo. Moreover, the distinctive color combination of blue and red has remained unaltered throughout these changes.
Logo #3
John Deere
1876 saw John Deere officially registering his jumping deer symbol, a visual element now synonymous with the brand’s identity. Interestingly, the distinctive John Deere green didn’t make its debut in the company’s logo until the year 2000.
Logo #4
Penguin Random House
In 2013, when Penguin Group and Random House joined forces, they combined their identities into a modern, typographic logo. Both Penguin’s iconic penguin symbol and Random House’s illustrated house emblem continue to be used, alongside the new brand name.
Logo #5
Initially designed in 2006, the first Twitter bird appeared somewhat distinct compared to its sleek modern counterpart. Interestingly, the company purchased this original logo from British designer Simon Oxley for a mere $15.
Logo #6
Asics
ASICS, a company initially established as ONITSUKA Shokai by Kihachiro Onitsuka in 1949, later rebranded to its current name, derived from the Latin phrase “anima sana in corpore sano,” which translates to “a sound mind in a sound body.” This phrase represents ASICS’s philosophy. The roots of the modern ASICS logo didn’t emerge until 1987.
Logo #7
Pepsi
The famous Pepsi globe wasn’t introduced on the brand’s emblem until 1973, but the company itself has roots reaching back to the end of the 1800s. After its initial appearance, this circular logo underwent numerous modifications. In 2008, a modernized, minimalist version of it was bought for $1 million by the company.
Logo #8
AT&T
Over the past century, AT&T used the logo of its parent company, Southwestern Bell. Following a reorganization in 1983, AT&T introduced its well-known globe symbol, which remains in use to this day.
Logo #9
Prudential
Since 1885, the iconic Rock of Gibraltar has served as a symbol for Prudential, representing steadfastness and safety to its clientele. To this day, the company maintains this emblem in its logo.
Logo #10
Warner Brothers
Warner Bros.’ logo exhibits greater flexibility compared to most brand logos, largely because the company supports filmmakers in tailoring its design to match each unique production. While the fundamental structure – the initials displayed on a floating shield – is present in most of their logos, Warner Bros. experimented with a stylized white ‘W’ on a black shield with a red background during the 1970s for a brief period.
Logo #11
Walmart
Established by Sam Walton back in 1962, Rogers, Arkansas, Walmart has since grown into one of the biggest retail companies globally. Over the years, its logo has seen various transformations, from an antique, Western-inspired font to brown block letters to the current blue and yellow design.
Logo #12
Unilever
In order to symbolize all of its diverse brands evenly, Unilever required a logo that was universally representative, encompassing brands such as Lipton and Dove. Upon closer inspection, the ‘U’ in the logo contains emblems like an ice cream cone, lips, a fish, and laundry.
Logo #13
Nestle
The design of the Nestlé logo might appear slightly peculiar initially, given that it features a bird in a nest. However, this symbolism stems from the surname of the company’s Swiss founder, Henri Nestlé, which translates to “little nest” in German. This is an intriguing connection to the emblem.
Logo #14
Guinness
The Guinness brewery, which was established in 1759 when Arthur Guinness signed a 9,000-year lease in Dublin, didn’t officially use its iconic harp emblem until approximately a century later.
Logo #15
Bank of America
In 1998, the distinctive American flag design symbolizing Bank of America emerged, following the merger of NationsBank and BankAmerica to create the largest bank in the U.S. The logo’s typography was updated in 2018, but its overall appearance has remained consistent since then.
Logo #16
Chanel
Coco Chanel drew inspiration for Chanel’s renowned interlocked ‘C’ emblem after visiting the Château de Cremat in Nice, France. This symbol is found on a variety of items produced by the brand, including bags, earrings, garments, and more.
Logo #17
Goodyear
Goodyear’s logo was inspired by the swift, optimistic Roman messenger god, Mercury, who carried favorable tidings. This creative spark came to Frank Seiberling, the company’s founder, when he admired a statuette of Mercury in his own residence.
Logo #18
Sinclair Oil
The concept of representing Sinclair Oil with dinosaurs as their brand image originated in 1930, during marketing efforts to promote lubricants derived from oil believed to have been formed before dinosaurs became extinct. The Apatosaurus was the dinosaur that resonated most with Americans and remains the central figure in Sinclair’s logo today. Notably, Pixar has humorously mimicked Sinclair’s brand by featuring a dinosaur in the logos of its fictional gas stations, such as Dinoco, which appears in films like “Toy Story” and “Cars.
Logo #19
Wikipedia
Wikipedia’s logo, featuring an incomplete jigsaw puzzle resembling a globe with various language characters on its pieces, contains some inconsistencies. Despite being aware of these discrepancies, Wikipedia has opted not to correct them. This choice aligns well with the concept of an open-source online encyclopedia that occasionally presents inexact information.
Logo #20
Foster’s
Despite being an Australian-origin brand, Foster’s Lager is brewed in the United Kingdom, where it enjoys greater popularity compared to its homeland. However, the 2014 redesign of its can incorporated a crest to strengthen the beer’s connection with Melbourne.
Logo #21
Target
It makes sense that a corporation called Target opted for a bullseye as their logo, given that they’ve been using it since 1962, and an impressive 96% of American residents can identify its symbolism today.
Logo #22
General Electric
General Electric owes its knack for innovation to its founder, Thomas Edison, who created not only the incandescent light bulb but also the electrical grid. The script in the GE logo has roots dating back to the 1890s; however, it’s undergone a few refinements along the way.
Logo #23
World Wildlife Fund
As a passionate cinephile, I proudly share that ever since its establishment in 1961, the World Wildlife Fund has prominently showcased the majestic giant panda as its symbol. The inspiration behind this choice was none other than Chi-Chi, a captivating panda who graced the London Zoo with her presence.
Logo #24
Rolex
Hans Waldorf didn’t obtain the name Rolex from his family, history, or any other origin—he invented it himself. Waldorf recognized that he required a concise, catchy name that would be effortlessly remembered by the public, and he claimed, “a genie whispered ‘Rolex’ in my ear” while traveling in a horse-drawn bus (omnibus) in London.
Logo #25
Boeing
Boeing, the world’s biggest aerospace corporation, manufactures various types of aircraft, including those used for commercial flights and vacations, as well as spacecraft communication vessels. This company’s roots can be traced back to 1916 when timber entrepreneur William E. Boeing designed a single-engine, two-seat seaplane.
Logo #26
General Mills
In the year 2017, General Mills introduced a small red heart in their classic flowing ‘G’ design as a representation of their production of beloved foods. This marks the sixth time the company has altered its logo since its establishment over 91 years ago.
Logo #27
Anheuser-Busch
Back in the late 1800s, this vast beer manufacturer was christened after its founders, Eberhard Anheuser and Adolphus Busch, who jointly owned a brewery with a German flair in St. Louis. Their initial beer creation was a type of American lager, which they called Budweiser, to attract German immigrants with its appeal.
Logo #28
Michelin
It’s likely you’re familiar with the peculiar character on the Michelin logo, the cheerful Michelin Man constructed from tires. However, what may surprise you is that he also goes by another name: Bibendum. This moniker was taken by Andre Michelin from a poster illustration done for a Munich brewery.
Logo #29
Thomson Reuters
In the 1850s, Paul Julius Reuter established the company that eventually grew into Thomson Reuters in London. He employed both telegraph machines and a team of about 200 pigeons as couriers to swiftly disseminate stock market updates and news, thus setting the foundation for the brand’s enduring fame for precision and speed.
Logo #30
Toyota
As a fervent admirer, I’d like to share a fascinating tidbit about the brand I adore – Toyota. You might not know this, but the name “Toyota” was derived from the family name of its founder. However, the roots of this automotive giant run deeper than you might think. Initially, their emblems were designed to symbolize their vehicles’ speed through the use of wings. Moreover, to represent where it all began, they incorporated an iconic image of Nagoya, a city in Japan that holds a special place in Toyota’s history.
Logo #31
Volkswagen
Initially established by the German government with the intention of producing economical vehicles for the public, Volkswagen (meaning “the people’s car” in German) was later privatized.
Logo #32
CBS
The creative director of CBS, Bill Golden, drew inspiration for the iconic eye in the CBS logo while traveling through Pennsylvania Dutch Country in 1951. Upon noticing the hex signs on barns meant to keep evil at bay, he discovered the design that would later symbolize the network on a national scale in a Shaker art book.
Logo #33
Toblerone
Recently, there was a buzz about Toblerone as people noticed a secret image in the logo’s mountain – it’s a white bear! This bear symbol represents the town of Bern, Switzerland, where the candy was originally created.
Logo #34
Nike
The Nike logo, the distinctive swoosh, has gained an undeniable status as a cultural icon. It was originally named by the company’s first employee, Jeff Johnson, who drew inspiration from the Greek goddess symbolizing victory.
Logo #35
Quaker Oats
Since 1877, the figure known as the Quaker Man has been featured on the Quaker Oats logo. However, this doesn’t mean he hasn’t undergone some changes over time. In 2012, for instance, the company gave him a background with two shades and made it appear as though his face became slimmer.
Logo #36
Spotify
Since its inception, the Spotify logo has incorporated some version of sound waves. However, in 2013, it underwent a transformation towards a slimmer and more refined design. Despite this change, the vibrant green hue that represents the streaming service has consistently remained the same.
Logo #37
Goodwill
Back in 2018, the iconic “smiling G” emblem of Goodwill celebrated its 50th anniversary. To some viewers, it represents half of a cheerful cartoon face, while others see it as the letter ‘G’ against a blue backdrop.
Logo #38
Hilton
In 1919, when Conrad Hilton purchased the Mobley Hotel in Cisco, Texas, it marked the beginning of a worldwide hotel empire. Nowadays, Hilton Hotels & Resorts can be found in over 5,200 locations globally.
Logo #39
Red Bull
Initiating as one of the pioneers in the energy drink sector, Red Bull aimed to stand out in a fresh category by designing an eye-catching logo. The debut advertisement showcased a red bull wearing a polka-dotted tie and serving Red Bull drinks, with the tagline stating that its beverage was so extraordinary it would cause polka dots to appear as if they were actually flying off your tie.
Logo #40
Allstate
The logo of this insurance company symbolizes its catchphrase, “You’re in safe hands,” which was first established by General Robert E. Wood, former president and chairman of Sears, back in 1931. Over time, Allstate has grown to be the largest publicly traded personal insurance provider in the United States.
Logo #41
United Airlines
In 2010, when United Airlines and Continental Airlines merged, it was United who adopted the distinctive blue color scheme and globe emblem that were part of Continental’s branding. Prior to this merger, United’s own logo showcased a stylized plane tail in red, blue, and orange.
Logo #42
Starbucks
As a passionate film buff, I find it intriguing to consider that a bare-chested siren might not immediately strike one as an appropriate symbol for a coffee company. However, Starbucks has proven otherwise since the inaugural store in Seattle opened its doors back in 1971. The mermaid on their iconic logo is actually derived from a 16th-century Norse woodcut depicting a two-tailed mermaid, as revealed by CEO Howard Schultz.
Logo #43
Mastercard
Since 1968, Mastercard’s emblem has showcased a single red and golden circle, back then under the name Master Charge. Over time, these circles have been refined to appear sleeker and more contemporary, yet the fundamental concept stays consistent.
Logo #44
Playboy
Back in 1953, it took only 10 minutes for the first art director of Playboy to create their instantly recognizable logo. Art Paul was the one who designed the distinctive Playboy bunny image. By 1955, this iconic symbol could be found adorning cufflinks, and over time, it began to show up on a wide variety of merchandise.
Logo #45
Formula 1
In the year 2017, Formula 1 underwent a rebranding and adopted a modern FI logo featuring sleek, fluid lines. The previous logo, known as the “flying one,” which depicted the “one” appearing to be swept away by wind, had been used for 23 years prior.
Logo #46
Baskin-Robbins
1953 marked the debut of the first Baskin Robbins logo, which showcased the number 31 symbolizing a unique flavor for each day of the month. It also sported pink and brown polka dots to suggest the tastes of cherry and chocolate. In April 2022, they revealed their fifth logo design, featuring brown-and-pink letters, along with a fresh tagline: “Seize the Moment and Enjoy!
Logo #47
Louis Vuitton
Back in 1854, Louis Vuitton set up his renowned luggage company right in the heart of Paris. Even way back then, his bags were seen as a symbol of status; their waterproof trunks guaranteed the safety of your belongings during travel. The distinctive LV monogram design first emerged in 1896.
Logo #48
Expedia
The original logo of travel booking service, Expedia, depicted a plane circling a basic, blue globe representing their purpose. Nowadays, recognized as Expedia Group, they have simplified their logo to an ‘E’ against a vibrant cobalt-blue backdrop.
Logo #49
Safeway
The well-known U.S. supermarket chain we know today traces its origins to American Falls, Idaho, where its founder S.M. Skaggs established his first grocery store back in 1915. In 1926, Skaggs acquired the Safeway brand and 332 stores from Sam Seelig, marking the beginning of this retail giant.
Logo #50
UNICEF
The globe depicted on UNICEF’s emblem signifies their global efforts for child welfare: Currently, they execute programs across 192 nations. Originating from the United Nations in 1946, UNICEF initially aimed to support children in post-war areas such as Europe and China. Over time, its mission has grown to encompass addressing the needs of children and women in underdeveloped regions worldwide.
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LOOK: Food history from the year you were born
1921: Refrigerators become household appliances
In the 1920s, keeping food fresh at home became much more convenient due to the increasing importance of refrigerators in kitchens. By 1921, approximately 5,000 refrigerators were being produced annually in the United States, according to History Magazine (via The Packer). Over the following decade, this number grew significantly as another million refrigerators were manufactured in the country.
Here I am gazing at an image, taking me back to 1921 – the first-ever Frigidaire, a marvel created by the Delco Light Company, a division of General Motors. What a fascinating piece of history!
1922: First chimichangas are invented
Back in 1922, it was at El Charro Cafe, Tucson, Arizona’s oldest Mexican restaurant, where the chimichanga, now a beloved deep-fried burrito, was born by accident. The story goes that founder Monica Flin accidentally dropped a burrito into hot oil, resulting in a tasty mishap that has since been enjoyed by many.
1923: Mars releases Milky Way candy bars
Back in 1923, I marveled at the introduction of Mars’ Milky Way candy bars, a name that evoked cosmic wonder. However, as fascinating as the celestial association may seem, it was actually the trendy malted milkshakes of the era that sparked this sweet creation, a fun fact unveiled by Mental Floss.
1924: Iodine is added to table salt
In 1924, producers started voluntarily incorporating iodine into salt within the U.S., aiming to reduce the prevalence of goiters among Americans. This initiative received support from numerous national health bodies, including the American Medical Association and the American Public Health Association.
1925: Speakeasies serve up finger foods
By 1925, numerous secret drinking establishments, or speakeasies, had sprung up all over New York City due to the closure of bars and saloons nationwide during Prohibition. In a bid to increase revenue, some of these hidden venues began providing small meals along with their covert cocktails.
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1926: America gets its first canned ham
In 1926, Hormel pioneered the introduction of canned ham to the American market. A whole decade later, they unveiled their most renowned creation – SPAM.
1927: Girl Scouts publish first s’mores recipe
The concept of a graham cracker sandwich filled with roasted marshmallow and chocolate had been circulating for quite some time prior, but it wasn’t until 1927 that this treat, known then as “Some More,” was first officially documented in the Girl Scouts’ guidebook “Tramping and Trailing with the Girl Scouts.” The name “Some More” persisted in the guidebook for at least another 44 years.
1928: Clarence Birdseye perfects flash-freezing
1928 saw the creation of a double-belt freezer by inventor Clarence Birdseye, as per Eater. This innovation allowed for flash-freezing foodstuffs, thereby enabling frozen meats and produce to retain their prime freshness for extended periods while still remaining edible beyond their usual shelf life.
1929: Oscar Meyer invents first “branded” meat
In 1929, Oscar Meyer introduced its distinctive yellow band, which marked their meat products as among the earliest to be branded in the market. This iconic label can still be found on the packaging of their products today.
1930: First chocolate chip cookies are baked
In 1930, it was Ruth Graves Wakefield who created the beloved chocolate chip cookie. During that period, she and her spouse were managing the Toll House Inn, located in Massachusetts.
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1931: Transcontinental train trips popularize brunch
Brunch, a combination of breakfast and lunch, gained significant popularity in the United States during the 1930s, although it had been conceptually around since the end of the 1800s. Hollywood celebrities traveling cross-country by train frequently made pit stops in Chicago for a late morning repast during this era, and this trend was soon embraced by restaurants across the nation.
1932: 3 Musketeers Bar is invented
In 1932, the 3 Musketeers Bar made its debut in the candy section. Originally, this treat offered a unique blend of three flavors – strawberry, chocolate, and vanilla – all wrapped up together. However, due to high costs for vanilla and strawberry during World War II, Mars had to modify the bar so that it now only contained one musketeer: chocolate.
1933: Milk is enriched with vitamin D
Milk manufacturers started fortifying their products with vitamin D as early as 1933. They achieved this by exposing the milk to radiation or incorporating irradiated yeast into the cows’ feed. This move was in accordance with advice from health organizations. By the year 1940, they switched to using concentrated vitamin D to fortify the milk, a method that remains in practice today.
1934: Heinz launches tomato breeding program
In 1934, the well-known ketchup manufacturers, Heinz, initiated a unique tomato cultivation project. They understood that the excellence of their ketchup relied heavily on the growth of superior tomato varieties.
1935: Kraft Foods buys Vegemite
Initially cherished by Australians, Vegemite transitioned into an American-owned and manufactured product when Kraft Foods acquired its recipe and production guidelines for the yeast extract in 1935, as reported by What’s Cooking America. Since then, the recipe has undergone minor modifications to reduce the salt content.
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1936: America gets a health food store
In 1936, Detroit welcomed the opening of Sawall Health Foods, a store that made it simpler for Americans to access healthy, all-natural goods. Remaining operational even today, it proudly claims the title of “the longest-running family-owned and -operated natural food store” in the nation.
1937: Kraft creates boxed mac and cheese
In 1937, Kraft Foods introduced its widely recognized boxed macaroni and cheese. Due to its affordability at just 19 cents, it became a hit, particularly during the Great Depression as it provided enough food for a family of four. That year, approximately 8 million boxes were reportedly sold, as per Smithsonian Magazine.
1938: French dressing hits grocery store shelves
In 1938, Milani’s 1890 French Dressing made its debut on American grocery store shelves, marking it as the first French dressing to gain widespread popularity. Despite its name suggesting a connection to France, French dressing is in fact an iconic American condiment.
1939: Government launches food stamp program
To assist families with limited income in purchasing food, the U.S. federal government introduced a food assistance program back in 1939. This program operated for about four years before the nation transitioned to using ration stamps instead.
1940: Government formalizes definition for enriched flour
In 1940, the Food and Drug Administration established a specific definition for enriched flour with the aim of decreasing nutrient shortage in the United States. This definition mandated that millers should incorporate thiamin, iron, riboflavin, and niacin into any goods they labeled as “enriched” products.
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1941: General Mills creates Cheerios
Back in the year 1941, I marvel at the ingenious mind that brought to life the now iconic Cheerios. Initially known as “CheeriOats,” this breakfast staple of mine was first crafted by the innovative minds at General Mills. The distinctive doughnut-shape, a testament to their creativity, was achieved through an extraordinary “puffing gun.
1942: 75% of all white bread is enriched
As a devoted cinema-goer, I’d put it this way: By mid-1942, over three-quarters of the white bread sold in the United States started to boast added vitamins and nutrients. This enhancement wasn’t mandated, but rather willingly adopted by industries linked with bakeries and their products.
1943: Pizzeria Uno dreams up deep-dish pizza
In 1943, Pizzeria Uno introduced the first deep-dish pizza to appease the appetites of Midwesterners. This pizza, known for its deep crust and tomato sauce laid on top, gained fame in the city of Chicago.
1944: First frozen dinner is born
1944 saw the genesis of the globe’s initial line of frozen dinners: Strato-Plates. Crafted by W.L. Maxson Co., this innovative meal comprised meat, a potato, and assorted vegetables on a tray coated with Bakelite resin, providing an ideal solution for airlines and the Navy to serve warm meals to their crews and passengers. (Movie Critic’s Perspective: In 1944, the world witnessed the birth of Strato-Plates, a groundbreaking invention by W.L. Maxson Co., which revolutionized air travel dining with its convenient paperboard tray treated with Bakelite resin, offering hot meals to both crew and passengers.)
1945: Sliced bread makes a comeback
Starting from 1943, due to steel scarcity during World War II, commercially produced bread was initially offered as whole loaves instead of slices. However, sliced bread reappeared on shelves once the war concluded in 1945.
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1946: Free lunch becomes available in schools
1946 saw the establishment of the National School Lunch Program, a government-backed initiative that made affordable lunches available for eligible students nationwide, thanks to a federal law.
1947: Pepperidge Farm opens state-of-the-art bakery
In 1947, Margaret Rudkin’s vision for an advanced bakery to support her business, Pepperidge Farm, came true when she officially opened a new facility in Norwalk, Connecticut. This bakery played a crucial role in improving production efficiency and ultimately helped establish Pepperidge Farm as the well-known brand it is today.
1948: General Mills reveals secret ingredient for chiffon cake
In the 1920s, insurance agent Harry Baker from Los Angeles created the scrumptious chiffon cake recipe, safeguarding it for a period of 20 years. It wasn’t until 1947 that General Mills acquired his secret formula. The following year, in May 1948, they unveiled the cake’s surprising key component – vegetable oil – in Better Homes and Gardens magazine.
1949: Cake mixes make it big
By the close of the 1940s, over 200 food manufacturers had started producing cake mixes, with a large portion hailing from Betty Crocker and Pillsbury.
1950: Controlled-atmosphere packaging increases shelf life of food
In the 1950s, it was during this era that the technology for controlled-atmosphere packaging began to develop, as reported by the Institute of Food Technologists. This innovative method enabled food producers to manage the levels of oxygen and carbon dioxide within the packaging itself, which in turn assisted in slowing down the spoilage process of fresh foods.
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1951: Bananas Foster is born at Brennan’s
In 1951, the renowned restaurant Brennan’s found an innovative use for excess bananas – by creating Bananas Foster, a dessert that features bananas cooked in butter, liqueur, brown sugar, and cinnamon, and served with a dollop of vanilla ice cream on top. (Thrillist reports this interesting fact.)
1952: Backyard grilling becomes popular
In 1952, George Stephens, who was a welder, created the Weber charcoal kettle grill. This affordable device played a significant role in making barbecuing in backyards a cherished activity across America, as reported by Esquire.
1953: Eggo Waffles pack the freezer section
In 1953, Froffles (a combination of “frozen” and “waffles”) found their spot in the frozen food section of supermarkets. However, it was only two years later that they changed their name to Eggo.
1954: California dude ranch invents ranch dressing
Back in 1954, nestled along the central California coast, Hidden Valley Ranch – a dude ranch – is said to have pioneered ranch dressing. As per Slate, this popular creamy condiment quickly became a favorite among guests, with many taking home bottles as keepsakes. In just under two decades, this brand was purchased by The Clorox Company for a whopping $8 million.
1955: Green bean casserole originates at Campbell’s
Dorcas Reilly, a home economist, came up with the original recipe for green bean casserole at Campbell’s Soup Co.’s test kitchen as a response to a journalist from Associated Press seeking an idea for a vegetable side dish. Now widely recognized and beloved, this dish is prepared annually in over 30 million households during Thanksgiving.
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1956: Dove launches chocolate-dipped ice cream bars
1956 marked the debut of Dove’s beloved chocolate-coated ice cream bars. At that point, the business primarily operated as an ice cream and confectionery store, managing four stores across different locations.
1957: Burger King introduces the Whopper
Back in 1957, Burger King introduced the Whopper sandwich, which predates the Big Mac by over a dozen years, as McDonald’s didn’t release it until later. The initial cost of this iconic burger was only 37 cents.
1958: First Pizza Hut opens
In 1958, Pizza Hut opened its first store in Wichita, Kansas. Today, that original location serves as a museum on the campus of Wichita State University.
1959: Professor invents machine-harvestable tomato
In the late 1950s, Jack Hanna, an agricultural professor, developed a robust, thick-skinned tomato variety that was easier for machines to pick. This innovation would lead to more machines being used to harvest tomatoes in California over the following decades, enhancing farm productivity. (Smithsonian Magazine)
1960: Gelatin makes its way into every meal
Back in 1960, I got my hands on Knox’s “Knox On-Camera Recipes,” a fascinating book that revolutionized the way I think about cooking with gelatin. This gem of a guide introduced me to an array of creative ways to incorporate gelatin into every meal, from delightful gelatin desserts like the timeless gelatin salad, to innovative savory dishes such as those made with mayonnaise and shrimp paste. It was truly a game-changer for my culinary adventures!
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1961: ‘Mastering the Art of French Cooking’ becomes bestseller
In 1961, “The Art of French Cooking” by Julia Child took the world by storm upon publication, thrusting its author into the spotlight. Two years after that, this skilled culinary artist would grace our television screens with her own cooking show.
1962: ‘Silent Spring’ raises awareness about pesticide risks
1962 saw the release of “Silent Spring,” a book that raised concerns over the possible dangers associated with pesticides used in food production. Rachel Carson, an author and environmental advocate, advocated for discontinuing the use of DDT as a pesticide on farm produce.
1963: Irradiation of flour gets FDA approval
Since 1963, as per the Institute of Food Technologists, the Food and Drug Administration has allowed food manufacturers to begin treating wheat and wheat flour using irradiation. This method aims to eradicate pests in these food items.
1964: Buffalo wings debut at Western New York bar
As a passionate admirer, I’d like to share a fascinating piece of culinary history: it was Teressa Bellissimo, the proprietor of Anchor Bar in Buffalo, New York, who came up with the mouthwatering concept of buffalo wings back in 1964. Fast forward to today, these scrumptious treats have become an essential part of Super Bowl celebrations. The creation was a happy accident, born out of necessity when the bar received a shipment of chicken wings instead of necks they had ordered.
1965: Pillsbury Doughboy makes first TV appearance
1965 marked the debut of the initial advertisement starring the Pillsbury Doughboy. This commercial significantly boosted the sale of pre-made refrigerated dough. In no time, it became immensely popular, and within merely three years, the mascot had an impressive 87% recognition rate among customers.
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1966: Peet’s Coffee founder debuts French roast coffee
Alfred Peet, the founder of Peet’s Coffee & Tea, stirred up Americans’ taste for light-roast coffee with his introduction of a French roast in 1966. This coffee was modeled after European-style brews, which were darker, less acidic, and at times had a slightly burnt flavor.
1967: Pop-Tarts are frosted
In 1964, the initial shipment of Pop-Tarts for breakfast in the U.S. sold out astonishingly fast within just two weeks. Yet, it was in 1967 that Kellogg’s truly elevated their popularity by introducing Frosted Pop-Tarts. Today, the top-selling flavors are still Frosted Strawberry and Frosted Brown Sugar Cinnamon.
1968: The Big Mac goes national
In 1968, a year after McDonald’s franchisee Jim Delligatti invented the Big Mac, McDonald’s made this double-decker burger available nationwide. This move transformed many of their low-performing restaurants into some of the most profitable within their entire chain.
1969: Californians go wild for ‘Animal Style’ fries
The story goes that In-N-Out Burger created its popular “Animal Style” fries back in 1969, as the chefs at their Baldwin Park, California restaurant were looking for a name for the sauce their lively surfer customers frequently added to their meals. This secret menu item has become quite famous within the fast food chain today.
1970: Nutrition expert tells Senate that cereal isn’t healthy
According to nutrition expert Robert Choate, breakfast cereals may not provide essential nutrients, as he stated before a Senate subcommittee. The Food Industry Association reported this claim. In response, cereal manufacturers started enriching their products with added vitamins and nutrients.
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1971: Chez Panisse kickstarts farm-to-table movement
In 1971, Alice Waters, a renowned chef and food activist, officially opened Chez Panisse in Berkeley, California. This iconic eatery, known for its commitment to local, sustainable farming practices, is often recognized as the birthplace of the farm-to-table dining movement.
1972: First female chef heads big-name hotel kitchen
In 1972, I found myself starting at a humble position known as a “kitchen man” at the illustrious Waldorf-Astoria Hotel, as reported by The New York Times. However, my ambition knew no bounds, and I steadily rose through the ranks to make history as the first female head of a major hotel’s kitchen. Beyond that, I added cookbook author and television chef to my impressive resume.
1973: Shuck Yee invents fortune cookie folding machine
After an inventor named Shuck Yee created a machine to form the traditional crescent shape of fortune cookies in 1973, these treats became a common feature in Chinese takeout meals. However, it’s said that the origin of fortune cookies can be traced back to Japanese restaurateurs in either Los Angeles or San Francisco during the 1800s.
1974: Gerber launches food for grownups
In 1974, the baby food company Gerber experimented with adult food by introducing Gerber Singles. These products were individual portions of pureed foods designed for adults, packaged in jars much like those used for baby food. However, the product failed to resonate with consumers and was eventually discontinued.
1975: Food program for women and children becomes permanent
Back in the ’70s, as a movie buff might say, I was thrilled to learn that our government made the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) permanent, following its impressive three-year trial run. This food program, you see, is designed with a noble purpose: to tackle malnutrition and various health issues affecting expectant parents and their babies.
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1976: FDA bans red dye #2
In 1976, the Food and Drug Administration prohibited the use of red dye #2 due to research linking it with cancer. Consequently, The Mars Company ceased manufacturing red M&Ms (which didn’t have red dye #2) as a way to reassure customers about their products’ safety.
1977: Americans switch to low-fat diets
Following the release of “The Dietary Guidelines for the United States” by the government in 1977, a significant number of Americans adopted a diet low in fat. However, research conducted by Julia Reedy at the University of Connecticut suggests that the fat substitutes used in numerous processed foods during this time might have contributed to worsening health among Americans.
1978: Ben & Jerry’s founders take ice cream-making course
In 1978, a $5 correspondence course equipped me, Jerry Greenfield, and my partner Ben Cohen with all the essential knowledge to kickstart an ice cream dynasty. Fast forward to the end of that year, we opened our inaugural Ben & Jerry’s scoop shop in the verdant state of Vermont, and since then, history has been filled with the sweet tale of our success.
1979: Associated Press documents California Roll
Although two chefs lay claim to the invention of the California Roll, Ken Seusa from Los Angeles was the first to document this unique sushi variant in a 1979 Associated Press article. This American innovation, where seaweed is placed within the roll, offers an unorthodox twist on traditional sushi.
1980: Modified-atmosphere packaging becomes available
In the 1980s, there was an innovation in food preservation called modified-atmosphere packaging. This method involves filling food containers with nitrogen gas, which aids in preventing food from spoilage, freezer burn, and excessive weight loss, as explained by the Institute of Food Technologists.
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1981: Lean Cuisine sells out
In 1981, Lean Cuisine meals flew off the shelves so rapidly upon launch that Nestle, their parent company, had to regulate the supply for retailers. These low-calorie entrees not only boosted sales but also tripled initial sales projections during their first year.
1982: Diet Coke enters the market
To meet the increasing interest in lighter calorie options, The Coca-Cola Company introduced Diet Coke in 1982. By the year’s close, it had climbed to be the most popular soda brand among women.
1983: Microwave popcorn becomes available across the U.S.
In 1983, microwave popcorn gained immense popularity as it started appearing on supermarket shelves nationwide, as reported by The New York Times. By the year 1986, the sales for this movie-night treat had soared to an impressive $250 million.
1984: Rosa Mexicano whips up tableside guacamole
Back in 1984, the Mexican restaurant chain Rosa Mexicano, based in New York City, was the first to introduce the concept of tableside guacamole preparation. This innovation transformed a common appetizer – chips with guacamole – into an engaging dining experience for patrons.
1985: Meat producers use irradiation to make pork safer
In 1985, the Food and Drug Administration allowed meat processors to apply irradiation treatment specifically for pork production. This method was intended to aid them in combating the parasite responsible for trichinosis.
1986: Farmer invents baby carrots
In 1986, vegetable enthusiasts were given an easy-to-carry option for their carrots as produce farmer Mike Yurosek introduced the world’s first baby carrots. By using a potato peeler to smooth out what would normally be imperfect carrots, food waste was significantly decreased.
1987: Snapple offers bottled iced tea
In 1987, Snapple started offering bottled icy tea as a product. This innovative beverage paved the way for an entirely new kind of soft drink.
1988: Microbiologist creates ice cream balls with cryogenic technology
In 1988, microbiologist Curt Jones utilized cryogenic technology to produce tiny, vibrantly colored ice cream spheres that he named Dippin’ Dots. These delightful treats gained popularity and became a common snack option at theme parks during the 1990s.
1989: Supermarkets pull Chilean grapes from shelves
In 1989, supermarkets across the United States removed Chilean grapes from their shelves due to the discovery of two cyanide-tainted grapes that were part of a fruit import from South America. Prior to this incident, Chile was commonly relied upon as a source for out-of-season fruits in the U.S.
1990: Government sets standards for nutrition labels
Back in 1990, I followed along as the U.S. government passed the Nutrition Labeling and Education Act. This law mandated that most food items should display a standardized nutrition label, providing a breakdown of their nutritional components, such as fat content and vitamins.
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1991: ‘Not from concentrate’ juice becomes commercialized
In the 1990s, “freshly squeezed” orange juice began appearing regularly on grocery shelves. Contrary to its advertised image of being fresh and unadulterated, this commercially produced juice required added flavor packets to resemble the taste of fresh-squeezed juice.
1992: Government introduces food pyramid
In 1992, the United States introduced a visual guide called the Food Guide Pyramid. This guide was designed to educate Americans about balanced nutrition and discourage excessive food consumption.
1993: The Food Network launches on cable TV
1993 marked the debut of an entire television channel focused on food, which we now know as the Food Network. Initially, it was referred to as the “Television Food Network” since neither the Cooking Channel nor the Food Network itself had been established yet.
1994: FDA gives GMOs the green light
In 1994, the Food and Drug Administration granted its initial approval for a genetically modified food – the Flavr Savr tomato. This tomato was specifically engineered to withstand damage during transportation and remain ripe for extended periods, typically weeks.
1995: DiGiorno disrupts the frozen pizza market
In 1995, Kraft revolutionized the frozen pizza market with the introduction of DiGiorno. Unlike previous frozen pizzas which had a flat, crispy crust, DiGiorno’s pizzas featured a doughy crust that expanded in the oven.
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1996: FDA mandates addition of folic acid to enriched grain
In 1996, the Food and Drug Administration decided to include folic acid among the essential nutrients found in products labeled as “enriched grains.” This action aimed at lowering instances of birth defects.
1997: Hudson Beef recalls 25 million pounds of meat
In 1997, a contamination of E. coli in ground beef resulted in at least 16 individuals falling ill. This incident triggered the recall of approximately 25 million pounds of ground beef from Hudson Beef, marking the largest food recall ever recorded up until that time. As a result of this recall, Burger King decided to terminate its business relationship with Hudson.
1998: Red Bull energizes Americans
In 1998, it was reported by the University of Virginia that Red Bull controlled about 75% of the energy drink market in the nation. This popular fizzy drink, rich in caffeine, had been available on the American market for just one year at that point.
1999: ‘Sex and the City’ makes Cosmos trendy
In the second season of “Sex and the City,” which aired in 1999, the Cosmo – a mix of vodka and cranberry juice – gained widespread popularity when Samantha ordered one at a wedding. The show frequently referenced this cocktail, contributing to its rising trendiness.
2000: Heinz creates rainbow-colored ketchup
In the dawning of the new millennium, the very fundamentals of everyday items started to shift, including the hue of our favorite condiment, ketchup. Heinz introduced a line of ketchups boasting unexpected colors such as purple, blue, and orange, all the way back in 2000.
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2001: Pizza Hut delivers to outer space
2001 saw Pizza Hut grabbing attention with an extraordinary move: they sent a highly spiced, salty pizza to the International Space Station. This daring act set them back over $1 million.
2002: Government releases USDA Organic Seal
As the demand for organic produce grows, the U.S. Department of Agriculture introduced the USDA Organic Label in 2002. For food manufacturers to display this label on their products, they must comply with a tough set of guidelines, including limiting or completely avoiding specific pesticides.
2003: Starbucks launches the pumpkin spice latte
In 2003, Starbucks’ Espresso Director Peter Duke created the popular Pumpkin Spice Latte without knowing it would break records as the chain’s most successful seasonal drink ever.
2004: FDA issues massive almond recall
In 2004, following a salmonella outbreak that affected approximately 25 individuals, the Food and Drug Administration ordered a massive recall of over millions of pounds of almonds, as reported by the Associated Press.
2005: New coating keeps apples fresh for longer
2005 saw the unveiling of a novel, vitamin and mineral enriched protective layer for apples by researchers from the Agricultural Research Service. This coating is designed to maintain the freshness of apple slices stored in a refrigerator for as long as 28 days.
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2006: Michael Pollan publishes ‘The Omnivore’s Dilemma’
Back in 2006, I found myself deeply engrossed in Michael Pollan’s groundbreaking work, “The Omnivore’s Dilemma.” This book ignited a nationwide debate about the way we, as Americans, should approach our food choices. And guess what? It even earned Pollan a James Beard Award!
2007: Locavores seize the spotlight
In 2007, the term “locavore,” which refers to someone who exclusively consumes food produced nearby, was chosen as Oxford University Press’s “Word of the Year.” This recognition highlighted the growing attention and passion towards the local food trend.
2008: Food prices spike 45%
In 2008, the world food price index experienced an astounding increase of 45%, as reported by the Food and Agriculture Organization of the United Nations. This significant jump was primarily due to economic fluctuations, unexpected weather-related events, and a noticeable diversion in investments toward agricultural commodities.
2009: Robert Wang invents the Instant Pot
Robert Wang, an inventor, developed the Instant Pot in the year 2009. This innovative kitchen appliance merged the functions of a pressure cooker and a slow cooker into a single unit, quickly gaining popularity among home cooks and becoming one of the most talked-about cooking trends for the decade.
2010: Food makers fish for likes on Instagram
Since Instagram’s debut in 2010, it dramatically altered the perception of food among Americans. Instead of merely consuming food, it became an item to capture and share on social media. This shift prompted culinary artisans and restaurant owners to design visually stunning dishes such as vibrant noodles that change color and rainbow-hued bagels.
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2011: Greek yogurt takes the U.S. by storm
In the mid-to-late 2000s, there was a growing trend among Americans towards thicker yogurt, particularly Greek yogurt. This preference led to a significant increase in the market size of Greek yogurt, which was worth just $60 million in U.S. sales in 2005, but expanded to an impressive $1.5 billion industry by 2011.
2012: Meal kits become big business
2012 saw a significant rise in popularity for meal kit services such as Blue Apron, Plated, Hello Fresh, and others across the United States, with these companies generating over $1 billion in revenue by 2015.
2013: Cronut creates a craze
In 2013, Dominique Ansel, a renowned baker based in New York City, introduced a unique pastry known as the cronut. This innovative creation, a blend of doughnut and croissant characteristics, sparked a frenzy among enthusiasts. People were willing to stand in long queues for hours, while some even attempted to resell these treats at significantly inflated prices.
2014: Snacking becomes the norm
In 2014, it was found by the Institute of Food Technologists that over half of U.S. adults consumed at least three snacks every day, which is a significant rise from only one out of five adults who did so in 2010. The average number of snacks eaten between meals per day in 2014 was approximately 2.8.
2015: Breakfast goes all day at McDonald’s
Back in 2015, as a movie lover who also happens to be a dedicated McDonald’s customer, I couldn’t help but feel like my dreams had come true when they introduced all-day breakfast. According to Andrew Bender from Forbes, this was one of the standout food and restaurant trends of that year, making it clear that I wasn’t alone in my excitement!
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2016: Whole30 diet surges on Google
In the year 2016, Whole30 emerged as one of the highly sought-after diets to experiment with. Interestingly, during January, there was a significant surge in Google searches related to “Whole30.” This dietary approach encourages eliminating items such as dairy, sugar, and legumes from your meals for an entire month to help “rebalance your body and curb your cravings.
2017: Kale sales soar
In the year 2017, the once ordinary kale transformed into a trendy food choice, largely due to its rich nutritional content and adaptability. That same year, American farmers reportedly cultivated approximately 15,325 acres of kale – a significant increase from the 6,849 acres harvested in 2012 as stated by the Department of Agriculture.
2018: People ditch dairy in favor of plant-based milks
In the year 2018, dairy milk sales plummeted by a staggering $1.1 billion, as reported by The Daily Meal. Instead, consumers opted for milk alternatives sourced from plants, such as coconuts, oats, cashews, and almonds, over traditional animal-based beverages.
2019: Fake meat becomes ubiquitous
In the year 2019, imitation meats from companies like Impossible Foods and Beyond Meat began appearing more frequently on grocery store shelves. To cater to their growing number of health-focused clients, well-known fast-food chains such as Burger King, White Castle, and Dunkin Donuts introduced vegan burgers and other plant-based options to their menus.
2020: Pandemic changes how we eat
In 2020, the COVID-19 pandemic brought about major shifts in American eating habits. With stay-at-home orders, people significantly reduced their spending on dining out. Furthermore, they faced food scarcity issues at grocery stores and took up baking homemade bread as a way to pass time while staying indoors.
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2025-02-15 14:32