In the last week, popular reality TV pair Heidi Montag and Spencer Pratt experienced a heart-wrenching tragedy when their shared residence was devastated by the wildfire in Pacific Palisades. Unsurprisingly, perhaps uniquely for them, their reaction to this calamity was one that might have only been conceived in their vivid imaginations.
Both individuals, who gained popularity through MTV’s “The Hills” in the 2000s, have been actively urging their followers across TikTok, Instagram, and various other social media platforms to listen to Audrina Patridge’s album “Superficial.” Interestingly enough, this album marked its 15th anniversary recently; it is a relic from the early 2010s that shows influence from Britney Spears, Paris Hilton, Lady Gaga, and others in the music industry, but with Patridge’s distinctive flair for the camera.
In “The Hills”, a popular reality TV show, Heidi Montag was initially cast as Lauren Conrad’s sidekick, who was followed by cameras as she transitioned from Laguna Beach to Los Angeles. However, Montag and her then-boyfriend Spencer Pratt took control of the series, transforming it according to their own personas. The straightforward tales of Conrad pursuing success in the magazine industry were overshadowed by the outrageous fictional dramas created by her two friends. Despite being a bit too reserved for the harsh reality TV world, Conrad aimed to be perceived as virtuous. On the other hand, Pratt and Montag didn’t mind playing the antagonists, as they knew it would keep viewers engaged.
As a rising musician, Heidi Montag demonstrated an eagerness and talent that exceeded typical expectations for pop stars. Her debut album, “Superficial,” sold around 1,000 copies in its first week. Prior to its release, a 2008 music video of hers generated negative feedback, causing her to cry publicly, an incident that was captured by the paparazzi. The promotional efforts continued with Montag performing the song “Body Language” at the 2009 Miss Universe pageant. The complete track includes a guest rap from Spencer Pratt, who appeared visibly uneasy behind the microphone. In the rap, Pratt references Montag, expressing his affection: “Lay my eyes on a sassy pearl,” he raps, “Heidi Montag, yeah, that’s my girl.
The song “Body Language” didn’t make the final cut for the album; on the other hand, “Superficial” has seen a good deal of tweaking and it appears that many skilled individuals have contributed to its creation (including Cathy Dennis, who co-wrote “Toxic”, Dawn Richard from Danity Kane, and Taylor Momsen, the lead singer of The Pretty Reckless and a star from “Gossip Girl”). This collaboration reminds us of Britney Spears’ 2007 album “Blackout”, where she was driven to experiment by her collaborators selecting beats for her. However, while “Blackout” looked ahead, “Superficial” seems to have been created by trying to follow current trends instead.
In the song “I’ll Do It,” it was less about Heidi Montag’s vocals that stood out, but rather her personality. For example, she embraced the rebellious image she had developed on reality TV, singing lines like “I’ll be your blonde tonight, if that’s what you want / High heels and fishnets, if that’s what you want.” The title track of the album further emphasized this. After rhyming “Maserati” with “paparazzi,” she sings, “They say I’m shallow, some call me a hag / They’re just jealous because I’m sexy, famous, and I have wealth.
It’s possible that the album didn’t do well because it didn’t cater to a specific audience. Listeners who preferred this kind of music could find better options from Lady Gaga or Kesha. For those intrigued by Montag’s personal life, there were numerous avenues to satisfy their curiosity, one being her weekly cable-TV reality show. The album came out at the same time as a People magazine cover featuring Montag’s transformed look with the headline “Addicted to Plastic Surgery.” (Montag was part of this story, which detailed the 10 cosmetic procedures she had in a single day.) The album capitalized on Montag’s real life, but it was also the creation of an artist who aimed to explore the boundaries of excessive exposure. In 2010, Montag reached those limits.
Over time, events like Pratt and Montag’s efforts seem less extravagant and more endearing, especially when compared to figures such as Kim Kardashian, who, much like a large corporation, dominates the reality TV scene. In contrast, Pratt and Montag, as portrayed in their song “Body Language,” are more like a small, family-owned business in the realm of fame. This metaphor is particularly fitting, given that they are now parents of two, which underscores the genuine nature of their calls to promote Montag’s music as a means to generate income.
Pratt and Montag’s decision to leverage their personal tragedy for promotional purposes could be deemed as cynical by some. However, I contend that it is just them using their unique talents to support their family in a difficult time. The quality of “Superficial” being good or not may not matter much at this moment, but rather if it can effectively help with the genuine goal of maintaining their family. Moreover, Montag’s involvement in the project might have put him closer to the cultural spotlight. There could also be a touch of nostalgia in that, for both the singer and her rapper spouse who she features in the song.
a time capsule.
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2025-01-13 23:47