Sometimes four wheels, sometimes ten. People online counted glitches in Coca-Cola’s AI ad

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Coca-Cola’s new holiday ad is getting criticism online because viewers have spotted errors created by the AI used to generate images. Despite the company claiming a team of artists reviewed the ad, people noticed inconsistencies – specifically, the Coca-Cola truck appears to change between different scenes.

People point out glitches in Coca-Cola’s ad

Coca-Cola’s recent Christmas ad focuses on the company’s logo, while the truck featured in the ad seems to magically change throughout the video. Viewers have pointed out that the truck sometimes appears as a regular truck and other times as a larger semi-truck, with the number of wheels fluctuating in each shot. In fact, the vehicle transforms a total of ten times within just one minute, and fans have created a visual timeline documenting each change.

People are strongly criticizing the AI-generated ad, pointing out numerous flaws and comparing it to the low-quality AI content already online. Many also feel uneasy about how quickly AI technology is becoming integrated into everyday life.

It’s overwhelming how quickly AI is everywhere. The constant mistakes and unreliable results make it feel unsettling, like we’re stuck in a strange and artificial reality.

It’s frustrating because things feel rushed and poorly done. Prices have gone up, but you’re getting less for your money and the quality isn’t as good.

I was actually surprised they didn’t change the spelling of “Coca-Cola.” It seems like that might have been something they should have reviewed.

The online discussion became so heated that the moderator initially cautioned those reporting it about sharing AI-generated content. However, the strong negative reaction to video generators ultimately led to the thread being closed. This highlights how powerfully this kind of content can impact people online.

AI ads have become a public enemy

The discussion wasn’t limited to criticism of Coca-Cola; companies like Progressive Insurance also faced backlash for using AI in their advertising. But Coca-Cola’s situation is particularly noteworthy because Pratik Thakar, their Global Vice President of Generative AI, claimed their creative work had improved tenfold this year. This came as Coca-Cola began heavily utilizing AI-generated ads for their products in 2024.

Thakar explained that a team of artists carefully created and refined the advertisement to ensure it was perfect. However, a noticeable error with the wheel in the ad wasn’t caught, which amused viewers who aren’t fans of AI-generated videos. Now, people are actively looking for similar mistakes in other AI-created marketing content, ready to point them out and criticize the companies using this technology.

The gaming industry has a split reaction to AI. While Nexos’ CEO stated they won’t be using it, Krafton is actively embracing it, even offering employees bonuses if they choose to leave their positions, seemingly anticipating job displacement due to AI.

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2025-11-17 14:03