Leading actresses like Scarlett Johansson and Cate Blanchett are spearheading a campaign against the misuse of generative AI. They’re concerned about videos being created using their likenesses without their consent. This campaign comes as Hollywood debates the role of AI – some see it as a way to cut costs, while others worry about it replacing human actors. The focus of this effort is to prevent the unauthorized use of an artist’s image and voice in AI-generated content.
According to The Hollywood Reporter, a new campaign called “Stealing Isn’t Innovation” is launching to address the use of generative AI to create content without the consent of the original artists. A key message of the campaign states:
Major technology companies are attempting to alter laws to allow them to continue using the creative work of American artists to develop their artificial intelligence systems, all without permission or compensation. This practice is unfair, goes against American principles, and amounts to large-scale theft.
The campaign, created by the Human Artistry Campaign, has gained support from around 700 people in the entertainment industry. Notable backers include actors like Scarlett Johansson, Cate Blanchett, Joseph Gordon-Levitt, Fran Drescher, and Kristen Bell, plus musicians such as Cyndi Lauper and Questlove.
Dr. Moiya McTier, speaking for the Human Artistry Campaign, explained that true innovation stems from people wanting to improve their lives, which leads to economic growth and job creation. However, she warned that AI companies are putting artists at risk by using their work without permission to generate huge profits.
Is There a Way to Stop AI’s Role in the Arts?
Particle6 Productions
As a lifelong moviegoer, I’ve always been fascinated by how we portray progress in film. It’s clear to me that technology just keeps moving forward, doesn’t it? We humans are always looking for ways to make life simpler, and for a while, it felt like AI was the pinnacle of that – the ultimate tool for speed and efficiency. But lately, I find myself wondering… what happened? Where did the promise of that perfect technology lead us?
The dramatic scenarios of robots taking over the world, as seen in movies like The Terminator and The Matrix, now seem less concerning. The real challenge isn’t violent rebellion, but something more subtle: AI can now perform tasks as well as—and sometimes better than—humans. While AI isn’t flawless yet, its rapid development is happening faster than expected, making the possibility of truly perfect AI seem less like science fiction and more like an eventual reality.
Artificial intelligence offers many benefits, as we’ve seen with other major technological advancements. It can certainly improve our lives and has a role to play in many areas, but its impact on the arts is more nuanced. While AI can potentially reduce costs in areas like film and television, its ability to easily generate content – even things that don’t need to be made – raises concerns. We need to consider where to draw the line regarding its use in creative fields.
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It’s understandable that businesses are eager to adopt AI and profit from it. This likely explains Disney’s recent, and somewhat debated, decision to allow AI companies access to its content, enabling users to create videos featuring Disney characters and stories. Rather than resist this growing trend, Disney has chosen to participate in it.
Can we limit the use of AI in art? It might require rules within the art world itself, but we, as the audience, also have a part to play. We actually have more influence than we realize. It comes down to supporting artists – those who traditionally create work that evokes feelings without relying on machines to improve it for us. Maybe art isn’t meant to be effortless, polished, or flawless – perhaps its value lies in its imperfections.
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2026-01-23 00:38