San Francisco woman charges rich couples $30K to name their babies

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A baby-naming consultant in San Francisco is getting a lot of attention online. She charges parents a surprising $30,000 to come up with a name for their child. It’s an eye-watering price tag for such a service, and people are finding it quite shocking.

Choosing baby names is often a really enjoyable, but sometimes challenging, part of preparing for a new baby. If parents are having trouble deciding on a name, they can always get assistance from a professional naming expert.

Baby name consultants assist parents in selecting the ideal names for their children. This profession gained popularity from the mid-2010s to the early 2020s, although it’s conceivable that similar services have existed for much longer.

A baby name expert is becoming very popular online, but not because of how she chooses names. Instead, people are talking about the surprisingly high fees she charges parents who want a professional to name their baby. It seems some couples are willing to spend a lot of money for this service!

Professional baby name consultant charges parents thousands

Get to know Taylor A. Humphrey, who works as a childbirth doula, has gained popularity on TikTok, and professionally helps parents choose baby names. She can charge as much as $30,000 to help clients decide on the perfect name for their little one’s birth certificate.

However, she didn’t always charge such high prices. She initially began on TikTok around ten years ago, and people started asking her for help with baby names because of her well-liked videos on the subject.

I remember when things really took off for her – it was February 2022. She was at this fancy dinner, surrounded by big-name venture capitalists, and a friend gave her the nudge to try something bold. They suggested she offer her baby-naming package – which cost $1,500 – to the people at the dinner. It seemed crazy at the time, but two months later, The New Yorker actually wrote a profile about her and this really unique, expensive service! It was amazing to watch her get that kind of attention.

Ever since then, she’s gained a lot of attention online, and many people want to hire her-especially those who can afford her rates.

“This job is actually much more complex than most people think,” Humphrey explained to the San Francisco Chronicle. “I often receive very urgent requests from clients, requiring me to immediately stop what I’m doing and assist them.”

For example, a couple called Humphrey while they were at the hospital, waiting to complete their child’s birth certificate. They were stuck on choosing a middle name, but after talking it through with Humphrey, they found a solution just minutes before the mother was able to go home.

Humphrey’s baby-naming services don’t simply provide a list of names. Instead, she provides clients with a detailed “exhaustive” questionnaire, gathering information about their personalities, hobbies, and backgrounds to tailor her recommendations.

She provides several options to suit different parental preferences and creates customized packages based on what they need. For example, Humphrey charges around a couple hundred dollars to create a list of potential names. This list includes the meaning, origin, various spellings, and historical popularity of each name. It’s a very thorough service.

Her $30,000 naming service is her most comprehensive offering. This package provides expertise from both professional genealogists and brand managers. It’s a lengthy process, taking several months and requiring numerous phone consultations.

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A post shared by Taylor A. Humphrey (@whatsinababyname)

She explained to the San Francisco Chronicle that if your services are expensive, people frequently believe that high price reflects a high level of quality. “If your services cost a lot, people often assume you must be worth it,” she said.

Humphrey knows her business often faces online criticism and ridicule-but she continues working, convinced that what she does is important. She believes in the value of her profession, even with the negative reactions.

She confessed that she’s learned to accept that many people discover her work through content that playfully makes fun of her. She explained, “I accept it because I believe the work I’m doing is really important.”

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2025-09-30 21:49