Ready for a ‘Golden Age’ of Comedy Under Trump, Enchufe.tv Expands Into U.S. Market: ‘The Idea Is to Be Very Spanglish’ Says Boss Arturo Yépez (EXCLUSIVE)

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2bLatam’s well-liked digital comedy channel, Enchufe TV (Spanish for “plug in”), specializing in Spanish-language sketches, plans to expand into the U.S. market in 2025. This growth is part of a larger collaboration with Elefantec, led by Pepe Bastón, with the goal of sharing Enchufe TV’s distinctive humor with a larger audience.

Arturo Yepez, prominent figure at Enchufe TV and CEO of 2bLatam, recently discussed expansion plans with EbMaster. “Since finalizing our agreement with Elefantec, we’ve been working on the upcoming season,” said Yepez. “We’ve already filmed the Mexico season, which was part of our initial deal with Elefantec, and now we’re broadening that agreement to encompass the U.S. and Europe.” He continued, “We are currently creating a few original concepts and attempting to incorporate humor based on adapting to a new culture, such as the U.S.

The timing is apt, considering the present political situation in the U.S., as Yépez pointed out the possibility for humor in this context, stating, “Given the new president and the notion of sending all Latinos back to their home countries, there are numerous chances to find amusement about what it means to be an American today.”

This version maintains the original meaning while using more conversational language that’s easier for most readers to understand.

TV’s humor strategy delves deeply into Latino cultural dynamics and the lived experiences of Latinos in the U.S. As Yépez pointed out, “We aim to be very Spanglish-like.” The core theme is human relationships, so portraying a teenager struggling with Spanish or resisting culture but needing to connect with their grandma is something we want to delve into.

The collaboration with Elefantec isn’t solely about geographical expansion, but also about adapting to evolving business strategies. As Yepez recently announced, we have sealed a deal with a prominent Mexican pharmaceutical company for the upcoming season of our Mexico series. This partnership will incorporate branded content seamlessly into our regular skits, reflecting an innovative approach to product placement and brand integration.

This innovative method is integral to a comprehensive plan aimed at interacting with digital artists and the digital marketplace. Companies such as Elefantec and major studios recognize the rapid transformation of the market, necessitating collaboration with digital creators to continue producing content. Our goal is to find agencies that can facilitate connections with potential investors for our content.

As a movie enthusiast, I can’t help but admire TV’s thriving success in Mexico, laying a solid groundwork for its expansion into the U.S. One of their most triumphant skits, “Ecuador vs. Mexico,” cleverly dissects the nuanced cultural connections and distinctions between these two nations. Yepez shared an intriguing account of how we capitalized on the real-life tensions between Ecuador and Mexico when the president of Ecuador seized the Mexican embassy to extract a prisoner, prompting Mexico to sever ties. This sketch revolved around a satirical portrayal of Mexicans versus Ecuadorians, emphasizing our perceived differences, only to eventually acknowledge our striking similarities.

In the future, Enchufe TV intends to focus on expanding within Europe as well. As it stands, they already have operational offices in Spain, and Elefantec does too. The aim is to begin developing a unique intellectual property (IP) that can be adapted to suit the local culture.

With Enchufe TV readying its entrance into the U.S., its executives foresee a prosperous era of Spanglish comedy. As Yepez noted, young Latinos are either bilingual or primarily English speakers and take pride in their culture. This presents an outstanding opportunity for laughter.

Building on a solid base, creative approaches, and deep insights into cultural subtleties, Enchufe TV is well-positioned to create a substantial impression not just in the U.S., but worldwide as well.

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2025-01-21 18:48