As a huge Pokémon fan, I’m so excited to hear that Pokémon is going to be at the Super Bowl! It’s amazing to think about how far the franchise has come, and this feels like a really big moment for all of us who’ve grown up with it.
To celebrate its 30th anniversary, The Pokemon Company International is planning a year-long event. It will kick off with a new commercial debuting during Super Bowl LX on February 8, 2026.
The video will showcase how popular Pokémon is around the world, and celebrate the dedicated fans who have supported the franchise for many years.
Okay, so we don’t know everything about how Pokémon is celebrating its anniversary yet, but they did drop a little teaser! It featured Jigglypuff, and honestly, just watching it made me feel sleepy – perfect for that Pokémon, right?
Pokemon Super Bowl teaser goes live ahead of reveal
The new ad, as announced in a press release, will showcase how the brand aims to connect people through their passion for Pokémon. It will also celebrate the diverse, worldwide fanbase that has grown over the past three decades.
You can watch the 21-second trailer either here or on the official Pokémon YouTube channel.
According to Kenji Okubo, president of The Pokémon Company International, the Pokémon community has always been central to the brand’s success. He emphasized that the fans’ dedication is the reason Pokémon has become a globally recognized and enduring part of popular culture, enjoyed by people of all ages.
Looking ahead to the next 30 years, we want to invite Trainers to celebrate this special moment with us, beginning at Super Bowl LX, where they’ll find unique and exciting ways to connect with the game and their passion for Pokémon.
The company announced that special anniversary items and other products will be released when the campaign begins. More details will be shared after the Super Bowl commercial airs on February 8, 2026.
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2026-02-04 18:50