Charli XCX’s Movie Is a ‘2024 Period Piece’

The concept for *The Moment* began as a voice memo Charli sent to Zamiri while she was on tour. Zamiri described it as a raw expression of her current emotions to *VF*, unknowingly echoing the title of Charli’s 2020 album, *How I’m Feeling Now*. He explained it captured the feeling of almost achieving everything she wanted and the emotional impact of that realization. Zamiri and Bertie Brandes then developed the screenplay based on Charli’s voice memo, receiving her feedback as she continued touring. Charli herself admitted she struggles to reflect on things objectively because she’s always focused on the next project. She sees her work as a way to process her own thoughts and feelings, constantly writing about herself and how others perceive her – a cycle she calls ‘meta.’








