Gaming News: Why Amazon’s Attempt to Beat Steam Fell Flat – Insights from a Former Executive
In the digital games market, Steam has been a dominant player, accumulating a vast collection of games over time and cultivating an online community. A previous executive from Prime Gaming, Ethan Evans, revealed Amazon’s significant efforts to establish themselves in this space, boosted by their substantial size—allegedly 250 times bigger than Valve. However, the general consensus among users is skepticism, as many commenters on the post expressed surprise that Amazon was competing with Steam. One user humorously remarked, “When did they try to challenge Steam? I knew they had Luna and games through Twitch, but that’s not really competition.” This suggests that despite their resources, Amazon’s involvement in the gaming industry has gone largely unnoticed, leading users to perceive them as merely experimenting rather than seriously aiming to compete.