
In a world where popular streaming services strive for broad appeal, Netflix thrives globally by emphasizing regional nuances significantly. This approach, as explained by Minyoung Kim, Netflix’s Asia (excluding India) Content Vice President, was instrumental in the unparalleled success of “Squid Game” and continues to guide content choices within Asian markets.
Or, more concisely:
Netflix dominates globally by focusing on regional specificity; this strategy, led by Minyoung Kim, Asia Content VP (excluding India), contributed to the extraordinary success of “Squid Game” and influences content decisions across Asian markets.