Oreo keeps getting tied up.
The well-known Mondelez cookie, known for its past collaborations spanning figures like Lady Gaga and brands such as Coca-Cola, has recently chosen to partner with Post Malone.
Introducing a fresh, exclusive version of our popular dessert, featuring a unique swirl of cream – a novelty for this iconic treat – that blends the delightful tastes of salted caramel and shortbread, enclosed between a chocolate Oreo cookie and a golden one.
A special edition of our beloved sweet snack is rolled out with a one-of-a-kind cream swirl – a first for this famous treat – that unites salted caramel and shortbread flavors, nestled between a chocolate Oreo cookie and a golden one.
Michelle Deignan, vice president of Oreo, stated during an interview that, as a brand with over a century of history, we are consistently striving to be at the cutting edge of cultural trends.
However, the partnership between the snack company and the musician wasn’t hastily formed. Executives have been discussing this collaboration for “more than a year,” as stated by Deignan. Not only was he involved, but he played an active role in decisions such as selecting flavors and choosing nine distinct designs that embody his persona, which are displayed on the cookie packaging.
I’m astonished that I was given the chance to design my own Oreo cookie,” stated Post Malone. “In fact, this is the first time Oreo has altered the cream filling in one of their cookies, and they’ve even given it my name.
The alliance represents one of several recent initiatives set in motion last year following Oreo’s debut on the Super Bowl advertisement lineup since 2013. This particular commercial, brimming with humor and starring Kris Jenner, subtly proposed that people have made significant decisions throughout history based on their unique method of opening an Oreo cookie, thereby influencing our world’s course.
For quite some time now, Oreo has been introducing fresh flavors, and Deignan recognizes that these spin-offs have evolved from nuisances into attractive features. “They attract numerous new customers,” she explains, who are drawn to novelty, especially given our current context with its financial limitations. They’re seeking justification to spend their saved money.
In the framework of our alliance, music enthusiasts are given an opportunity to explore their unique flavor concepts by engaging with a “Taste Twist” digital platform and a sweepstakes. From early February until March 31st, fans can uncover what their musical tastes translate into flavors. By entering details like sound, ambiance, and rhythm, they can find out what flavor resonates with their preferences. Post Malone will motivate users digitally, and fans can share their personally designed Oreo cookie flavor combination with their network and enter to win a pack of their own Taste Twist Cookie flavor combo or prizes like signed Post Malone Oreo posters.
Starting from January 27, you’ll have the chance to pre-purchase the exclusive Post Malone Oreo Cookie Packs. If you want early access, sign up today at OREO.com/UnwrapTheCollab. These cookies will hit retailers across the country starting February 3 and will be available for a short period, as long as supplies last.
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2025-01-22 18:17