Nike’s futuristic new ‘Mind’ shoes promise to train your brain while you run

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Nike’s latest shoes, called ‘Nike Mind,’ are quickly gaining popularity. The company says they’re designed to improve athletes’ focus by boosting brain activity.

Nike is a globally recognized athletic brand, famous for its partnerships with top athletes and its wide range of products, including shoes, apparel like shirts and leggings, and other gear.

For years, the company has created groundbreaking sneaker designs to improve athletic performance on all kinds of surfaces. Now, they’re taking a different approach, releasing a product designed to boost mental strength.

Nike’s new sneakers activate the brain to improve focus

On October 23, 2025, Nike released the ‘Nike Mind’ 001 and 002 sneakers. What makes these shoes stand out is their unique sole design, which incorporates a pattern of small, embedded spheres, setting them apart from typical Nike footwear.

These small, ball-shaped features are designed to stimulate specific points on the feet, which is thought to improve brain activity and the connection between your mind and muscles. Nike designers say the shoe aims to help athletes maintain concentration and stay focused during competitions.

Nike’s Chief Science Officer, Dr. Matthew Nurse, says that by understanding how we perceive things, focus our attention, and process sensory information, we can unlock a stronger connection between our minds and bodies. This isn’t simply about improving athletic ability; it’s about cultivating a greater sense of presence, focus, and mental toughness – and that’s where the future of performance lies.

To make Nike’s new shoes, scientists used several methods to see how well they performed with athletes. These included sensors that measured pressure on the feet, tests that monitored muscle activity in the legs, and even brainwave scans.

This shoe symbolizes an exciting new chapter for Nike, showcasing their ongoing commitment to innovation and helping athletes achieve their best.

According to Eric Avar, Nike’s VP of Innovation, Nike Mind is a groundbreaking footwear concept designed to reconnect athletes with their bodies and enhance performance. He believes it represents a new approach to improving athletic ability in the future.

I’m so excited about these shoes, but it looks like we’ll have to wait until January 2026 to get our hands on them! The Mind 001s will be $95, and if you’re looking at the Mind 002s, those are priced at $145.

The Nike Mind 001 is a simple slip-on sandal available in red and gray. The Mind 002 is a more typical sneaker, but currently only comes in gray. Both styles are offered in sizes for both men and women.

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2025-10-24 22:20