New Spider-Man: Brand New Day clip sparks “AI slop” controversy

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Tom Holland announced today, March 17th, that short clips from the upcoming Spider-Man: Brand New Day trailer are being released before the full trailer drops this week. However, one clip has caused controversy, with some fans claiming it looks like it was made using artificial intelligence and is of poor quality.

Everyone is eagerly awaiting the next Spider-Man movie in the Marvel Cinematic Universe. It’s expected to be a more grounded story, focusing on Peter Parker secretly protecting New York City after the public forgot who he is.

Marvel is releasing the first official trailer tomorrow, March 18th. But today, Tom Holland shared that some of Spider-Man’s biggest fans worldwide will be posting short snippets from the trailer.

The first clip came from Peruvian influencer Cliver Huaman Sanchez. It showed Spider-Man swinging through the air while holding someone, accompanied by the word “Rebirth.” The slow-motion video was a tribute to the cover of Spider-Man’s very first comic book, Amazing Fantasy #15.

Marvel fans debate Spider-Man: Brand New Day clip

While many people enjoyed the new clip, some Marvel fans have expressed concerns. Some feel it looks like it was created using artificial intelligence, and others think the lighting is too dim for a Spider-Man film.

First look at ‘SPIDER-MAN: BRAND NEW DAY.’

— Nexus Point News (@NexusPointNews) March 17, 2026

People on X (formerly Twitter) are criticizing the recent Spider-Man footage, with many claiming it looks like low-quality AI-generated content. One user said the clips appeared as if they were simply created by asking an AI like ChatGPT to make a Spider-Man movie, and another agreed, labeling it as “straight AI slop.”

Someone questioned if a video was real or created using AI. Grok responded that it appeared to be fan-made or AI-generated, coming from an unofficial Marvel account, and suggested waiting for the official release.

Some people commented on the dim lighting, with one person playfully suggesting it could be brightened, and another simply asking why it was so dark.

Someone playfully commented on the current buzz around AI, sharing a video with the message, “Goodbye, Hollywood. This AI-generated content is more convincing than real life. All it takes is one instruction to make a three-hour, award-worthy movie.”

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Marvel fans are defending the film online, with one pointing out that the clip being discussed is just a single, early image from a movie that hasn’t been released yet.

One person commented that whenever they see a slow-motion video clip now, they immediately assume it was created using artificial intelligence, and they feel this is ruining discussions about movies. Another simply replied that it was a bad joke.

Someone else added, “This wasn’t created by artificial intelligence. It was likely made by people working late, possibly missing time with their families. Please be considerate and don’t dismiss their effort as just ‘AI,’ even if you’re trying to get a reaction.”

Despite some criticism, many fans are enthusiastic about the new Spider-Man: Brand New Day footage, especially the nod to the classic Amazing Fantasy #15 cover.

Kevin Feige mentioned that the director of Spider-Man: Brand New Day, Destin Daniel Cretton, had many comic book covers he hoped to recreate in the film. Specifically, Amazing Fantasy #15, which first introduced Spider-Man in 1962, was a key inspiration.

— ScreenTime (@screentime) March 17, 2026

People were amazed by the accurate recreation, with one commenter exclaiming, “They actually did it!” Another simply wrote, “It’s like it came straight from the book!” A third person expressed their shock, saying, “I can’t believe they pulled this off.”

People are really excited about Spider-Man’s new suit! One fan even said it’s so good, their mom would like it, and many are praising Marvel for creating something amazing.

The new Spider-Man movie, “Brand New Day,” will be released in theaters on July 31, 2026. While you wait, you can explore all the other upcoming Marvel Cinematic Universe projects, find a guide to watching the Marvel films in order, and get the latest information on the upcoming “Avengers: Doomsday” and “Avengers: Secret Wars” movies.

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2026-03-17 20:55