Netflix Is Hiring A New GenAI Gaming Boss With A Huge Salary

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A new job posting at Netflix is looking for someone to spearhead the company’s exploration of how generative artificial intelligence can be used to improve its gaming initiatives.

According to Netflix, this position combines technology, product development, and creative thinking-it’s about using the latest AI to build impactful, new, and widely-usable experiences for our players.

I was scrolling through BlueSky and someone pointed out a job ad for a Head of Gen AI. It said they’re offering a pretty sweet salary – somewhere between $430,000 and $840,000. That’s a huge range! Definitely a job for someone who knows their stuff.

The individual selected for this position will work closely with Netflix’s game development teams and technology groups as a key partner. Their main focus will be to shape and scale Netflix’s plans for using generative AI. According to Netflix, this includes everything “from core capabilities to in-game features to entirely new forms of play,” all while ensuring it’s both technically possible and enjoyable for players.

The individual selected for this position will collaborate with Netflix’s game development teams to create initial versions of gameplay features powered by artificial intelligence. However, the specific nature of these features-what they will actually do-is still under development and remains to be seen. More details will be shared as they become available.

Mike Verdu, who previously led AI efforts for gaming at Netflix, departed the company in 2024. He stated that AI is a transformational technology that will speed up game development and create new and exciting experiences for players, bringing them surprise, joy, and inspiration.

Currently, Netflix subscribers have access to over 120 games on both mobile devices and PCs. Netflix announced earlier this year that it would significantly increase its focus on gaming. While the company’s investment in gaming remains small compared to its spending on movies and TV shows, Netflix sees considerable potential for expansion. They believe they can succeed if they establish a strong strategy, especially after some initial game launches didn’t perform as expected. Finding the right approach is key to their growth in this area.

According to Netflix gaming head Alain Tascan, building a successful game division is similar to a musician developing their style. He explained, “We begin by learning from others, and eventually, we’ll discover what makes us unique.” While he doesn’t know exactly how long this process will take, Tascan expressed strong optimism about Netflix finding its place in the gaming world, stating, “I’m very bullish about us finding our voice.”

It’s understandable that Netflix is increasingly using AI, since its co-CEO, Ted Sarandos, has often expressed excitement about the technology and its potential to reduce production expenses. Recently, Sarandos revealed that a scene in the Netflix series The Eternaut – specifically, a building collapsing – was created using AI-generated video and images based on text prompts.

Both in Hollywood and the gaming industry, there’s been pushback against using AI, largely because people worry about losing jobs and other potential problems. The SAG-AFTRA union, representing actors and performers, went on strike to address concerns about AI – along with other issues. Thankfully, those strikes for film, television, and gaming professionals have now concluded, and the union successfully negotiated some safeguards regarding how AI is used in commercial work.

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2025-10-03 18:39