NBC and Peacock Holiday Content Reached 88 Million Viewers From Thanksgiving to New Year’s Day (EXCLUSIVE)

During the period between Thanksgiving and New Year’s Day, an average of 88 million viewers tuned in to NBCUniversal’s collection of holiday programs.

The total figure is derived by considering Nielsen’s broadcast viewership statistics on NBC and the company’s own data about streaming activity on Peacock. To clarify, NBCUniversal announced they had 82 million viewers during their holiday programming in 2023, but this count was calculated from Thanksgiving to December 22nd, not January 1st.

The Macy’s Thanksgiving Day Parade was the primary reason behind the record-breaking 88 million viewers, being the most popular program during the holiday season on all television networks. Compared to 2023, it attracted 11% more viewers and reached its highest viewership ever, with an average of 31.7 million viewers tuning in on NBC and Peacock.

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The Macy’s Thanksgiving Day Parade accounted for the majority of the 88 million viewers, making it the most-watched program during the holiday season across all networks. It saw a 11% increase in viewership compared to last year and garnered its largest audience ever with an average of 31.7 million viewers watching on NBC and Peacock.

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The Macy’s Thanksgiving Day Parade was the key factor in attracting 88 million viewers, as it was the most-viewed program during the holiday season across all networks. It drew in 11% more viewers than in 2023 and reached its peak audience with an average of 31.7 million viewers watching on NBC and Peacock.

The third-highest rated television show during the holiday period, namely “The National Dog Show,” was broadcast on NBC, attracting approximately 12.3 million viewers between NBC and Peacock. This represents a 5% rise in viewership compared to the previous year.

Besides the NBCU holiday lineup, “Jimmy Fallon’s Holiday Seasonings” emerged as the most-watched new holiday special of the year, attracting 3.8 million viewers, along with several timeless Christmas movies. In a historic event, “Rudolph the Red-Nosed Reindeer” was broadcast on NBC for the first time in half a century and garnered 4.8 million viewers, representing a 50% rise compared to its CBS airing last year. Surprisingly, “Frosty the Snowman” saw a 51% increase from its 2023 CBS showing with 2.8 million viewers during its debut on NBC. Notably, “Saturday Night Live” saw a 9% and 26% rise in viewership for their Thanksgiving and Christmas specials, respectively, compared to the previous year.

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2025-01-17 03:16