As a seasoned cinema devotee who’s spent countless hours dissecting narratives and analyzing character arcs, I can’t help but draw parallels between the unfolding saga of “Morning Joe” and an intriguing dramatic twist. The hosts’ sudden visit to Mar-A-Lago, after years of heated exchanges with Donald Trump, feels like a classic plot device – the proverbial ‘road trip’ that brings together estranged parties in search of resolution.
Ratings on “Morning Joe” at MSNBC have been gradually declining since this week, following the unexpected announcement that the hosts paid a visit to Donald Trump’s residence at Mar-A-Lago, after having had years of contentious exchanges with him.
On a typical Wednesday, MSNBC’s morning staple attracted an average of 647,000 viewers in total, while only 51,000 viewers belonged to the age group (25-54) that advertisers most value for news broadcasts. In contrast, on Monday, the same four-hour program drew a total of 770,000 viewers and 86,000 viewers from the preferred demographic. This means that the overall audience on Wednesday dropped by approximately 15% compared to Monday, while the viewership among those aged 25 to 54 decreased by around 41%.
Viewership of the show experienced a two-day drop since co-hosts Joe Scarborough and Mika Brzezinski revealed they visited the future U.S. President at his Florida home as an attempt to establish peace following years of criticism on air. On Tuesday, the four-hour broadcast attracted 680,000 total viewers and 86,000 viewers aged between 25 and 54, marking a 12% decrease compared to Monday’s program.
As a movie-goer sharing my insights, I must admit that I haven’t managed to get hold of MSNBC for an instant response regarding their viewership patterns over the past three days. However, the buzz around town is certainly intriguing!
The decline in ratings at MSNBC occurs during a period of increasing doubt, as this cable network is part of a group that will soon split from NBCUniversal under a plan announced by parent company Comcast earlier this week. At a meeting on Wednesday with Mark Lazarus, who is due to be the CEO of the new company, MSNBC staff raised concerns about whether they would need to change their name or remove certain distinctive features as a result of the separation, which is anticipated to take place over the next year. Lazarus was unable to provide specific details about plans, such as whether MSNBC could continue using the news-gathering resources of NBC News, which has long supported their programming.
As a passionate film enthusiast, I found myself reflecting on a recent turn of events. On Monday, I, along with my colleague Brzezinski, announced that we were resuming our dialogue with Trump – a decision that stirred controversy among some ardent supporters of our progressive cable-news network. You see, since the events of March 2020, we had not engaged in direct communication with Trump, save for a phone call I made to him following the latest incident involving his safety in Butler, Pa.
Scarborough stated on Monday that we had significant disagreements on various topics, including abortion, potential revenge against political adversaries, and the press. He made it clear we expressed our views.
2018 saw Trump catching many off guard, particularly media figures, when he made comments about Brzezinski’s appearance that were deemed inappropriate. He has attempted to popularize terms like “Crazy Mika” and “Psycho Joe,” despite the fact that these hosts have formed one of the longest-standing anchor teams on a national morning news program alongside Willie Geist.
During an interview on The Daily Beast’s podcast, Brzezinski mentioned that she received supportive words from individuals she highly respect, influential leaders who are typically silent, expressing approval for her actions. However, she also expressed feeling like a target, being criticized and attacked by observers and commentators. She further stated that the current media environment is controlled by echo chambers, emphasizing the importance of engaging in conversations with people she disagrees or even feels threatened by.
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2024-11-22 02:48