MrBeast buys financial app Step in major fintech move

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Beast Industries is buying Step, a fintech company that helps people learn about and manage their money.

This acquisition combines Step’s financial technology platform and team with the creator-focused company founded by YouTube’s MrBeast (Jimmy Donaldson). Both companies stated the goal is to provide more young people with access to financial tools and education.

Beast Industries CEO Jeff Housenbold explained that the company is developing new products focused on financial wellness to better serve customers in their everyday lives.

What the acquisition means for Step and Beast Industries

Taking care of your finances is crucial for overall health, but many people don’t have the resources or understanding to achieve financial stability,” said Housenbold. “This purchase allows us to reach people where they are, offering useful, tech-based solutions that can significantly improve their financial lives.

Step had over seven million users before its recent acquisition and has gained investment from several well-known celebrities, such as NBA player Stephen Curry, TikTok star Charli D’Amelio, singer Justin Timberlake, actor Will Smith, and the electronic music group The Chainsmokers.

MrBeast announced on X that he aims to help millions of young people build a strong financial start, something he didn’t have himself.

I’m thrilled to announce we’re buying Step, a financial services app. Growing up, I wasn’t taught about investing, credit, or managing money, and that’s why we’re partnering with Step. My goal is to provide millions of young people with the financial skills I wish I’d had. Stay tuned for more details!

As a big fan of Step, I was really excited to hear about their new partnership with Beast Industries! Apparently, it’s going to help Step grow and get their awesome stuff in front of a lot more people – Beast Industries has a huge audience, so it’s a great move for them.

According to MacDonald, Step has always focused on building a better financial future for young people. He believes there’s a strong alignment between Step’s mission and the values of Jimmy, Jeff, and the team at Beast Industries – both are dedicated to helping others and contributing to the community. MacDonald is confident that being acquired by Beast Industries will expand Step’s reach and allow them to offer even more innovative products to their users.

So, Beast Industries just bought something, and honestly, it makes total sense. They’re all about helping creators connect with their fans, and then turning that into cool stuff people can actually buy – like Feastables, which is awesome. They also do a lot of good with their charity work, so it’s like they’re building a whole empire based on creators, products, and giving back. It’s a smart move, really.

I’m really excited about Step! It was created by CJ MacDonald and Alexey Kalinichenko, and they’ve gotten some amazing support from investors like Coatue, Collaborative Fund, and even Stripe. What’s really cool is that Step partners with Evolve Bank & Trust for its banking services, and my money is insured up to $1,000,000, which gives me a lot of peace of mind.

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2026-02-09 21:53