Monster Beverage is launching FLRT, a new energy drink specifically designed for women, in early 2026. These 12-ounce cans will have zero sugar, 200mg of caffeine, and won’t contain any artificial colors.
As the energy drink market expands, with brands like Alani Nu and Bloom gaining popularity in stores and online, Monster is launching FLRT to meet this growing demand by leveraging its widespread distribution system.
The new drink is available in four flavors – Strawberry Fling, Guava Lava, Berry Tempting, and Sunset Squeeze. All of them are made with a zero-sugar formula, perfect for anyone wanting an energy lift without the sugar.
FLRT markets itself with upbeat, lifestyle-focused language, even playfully suggesting its drinks are like finding a new crush. Beyond just tasting good, the product also highlights benefits like improved collagen, healthier skin and hair, and a boost to your immune system.
FLRT to release in 2026
A TikTok user named Snachwithzach posted pictures of new drinks on TikTok, and people quickly reacted to the post.
“Monstress would’ve been a 10x better/cooler name,” one user commented.
Another said: “12oz can but will probably be the same price as a 16oz can because it’s girly.”
“I feel like the Monster Juice line is already their women-targeted line,” a third replied.
The new drinks will launch in early 2026, coinciding with Liquid Death’s entry into the energy drink market – their first expansion beyond sparkling water.
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2025-11-13 23:48