McDonald’s has announced that the beloved Chicken Big Mac will make a comeback, and they are also gearing up for the anticipated return of their Snack Wraps.
In October 2024, McDonald’s introduced the Chicken Big Mac in the United States, featuring a promotional campaign alongside popular Twitch personality Kai Cenat. Viewers were excited to see him featured in the ads, thinking he had his own branded meal, but this was not the case.
As a devoted enthusiast, I can’t help but miss the unique twist on the classic Big Mac that graced our menus for a brief while. With its departure, there’s a lingering curiosity in me and countless others about when this delightful variation might make a comeback.
On February 10, 2025, during its earnings discussion, McDonald’s announced plans to reintroduce the Chicken Big Mac, unveil a new snack wrap, and other exciting offerings.
McDonald’s going all-in with Chicken
During the phone conversation, McDonald’s Chief Executive Officer, Chris Kempczinski disclosed that the Chicken Big Mac played a significant role in increasing the company’s share in the chicken sector, not only in the United States but also in France.
Over time, we’ll intermittently feature the Chicken Big Mac as a special offer. In both France and the US, it significantly contributed to increasing our chicken market share in 2024,” he noted.
Apart from what the CEO already mentioned, he also highlighted some additional points. Specifically, Kempczinski expressed enthusiasm about the anticipated comeback of McDonald’s Snack Wraps in the United States this year, as well as a new chicken strip offering that is expected to serve as the foundation for these wraps.
2021 has seen an overwhelming enthusiasm towards the comeback of Snack Wraps not just in the U.S., but also in several other regions, as mentioned. Additionally, it’s been announced that the U.S. will introduce a fresh chicken strip option.
It was the persistent requests from customers on social media that eventually prompted McDonald’s Senior Marketing Director to announce the comeback of the Snack Wrap in the United States, which is set to happen soon.
If you’re not a fan of McDonald’s chicken dishes, here’s some exciting news: The CEO has shared that McDonald’s aims to expand the Big Arch burger into even more international locations in 2025, and plans to be available in “almost all markets” by the end of 2026.
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2025-02-12 23:18