Matthew McConaughey’s new Uber Eats commercial was definitely meant to grab attention during the Super Bowl, but it seems to have annoyed many viewers. While it succeeded in being loud and memorable, a lot of football fans are already calling it one of the most irritating ads of the year – and that’s even before the next Super Bowl airs!
Uber Eats recently launched a new ad campaign with a preview during the playoff games, hinting at a larger ad coming during the Super Bowl. However, the ad immediately received negative reactions, and people quickly began sharing their complaints online. So, what’s causing all the frustration? Let’s take a closer look.
What The Uber Eats Commercial Is About
The commercial shows actor Matthew McConaughey driving a truck and shouting different versions of the word “food” at Bradley Cooper, who is jogging by wearing Philadelphia Eagles clothing. The humor comes from McConaughey’s increasingly energetic delivery and the running gag that everything ultimately connects to ordering food.
The commercial concludes by teasing more humorous ads during the Super Bowl on February 8th, which will air on NBC and be available for streaming on Peacock. This ad is just the first part of a larger marketing push. Uber Eats has been using over-the-top, chaotic comedy and featuring lots of celebrities in its ads lately, and this one continues that trend – whether you love it or not.
Why Viewers Are Saying The Ad Is So Annoying
Many viewers aren’t just bothered by how loud the commercial is, but by how intentionally overwhelming it feels. Some believe the ad was designed to grab attention even if it irritated people, forcing them to remember the brand. Others felt the attempt at humor fell flat, resulting in a confusing and irritating experience.
Honestly, seeing that ad pop up again during the NFL games was just annoying. I kept seeing people online saying they immediately muted their TVs, and a lot of us were wondering how so many people signed off on it. It feels like we’re seeing celebrities in every ad now, and it’s starting to feel less like clever marketing and more like a desperate grab for attention. I saw some seriously harsh reactions on Reddit, too – people were really not impressed.
People on Reddit reacted quickly and harshly to the new Uber Eats ad. Here’s a look at some of the comments users made about it (I couldn’t resist the joke about ‘meat’!).
- u/FlaKK: “Holy f–k what an obnoxious ad. There is no doubt in my mind marketers are now strategically trying to make the most annoying commercial possible.”
- u/pm_me_horrormovies: “I’ve seen this twice already and I hate it so much.”
- u/postsuper5000: “Horrible, horrible ad. One of the worst.”
- u/Older_cyclist: “Saw it before the AFC Championship game. We muted the TV immediately.”
- u/CharlieLeDoof: “I don’t even understand what the point is besides putting a logo on screen for 30 seconds.”
- u/SilverSeeker81: “I liked him years ago, but he’s always in the most obnoxious commercials anymore.”
- u/Abdul_Exhaust: “Matthew, please stay home or go make a film instead of more stupid ads.”
- u/HooGoesThere: “Early contender for worst commercial of the year.”
Some people commented that Uber Eats has made good Super Bowl commercials before, like the funny 2021 ad with the Wayne’s World cast and last year’s spot featuring Matthew McConaughey. They said this year’s ad didn’t live up to those. Others were so disappointed they said they wouldn’t use the app, just to show their disapproval.
Is The Ad Secretly Genius?
No matter what anyone thinks, Uber Eats has definitely gotten people talking, thanks to its Super Bowl ad. People are sharing clips and debating it online – which is precisely what Super Bowl advertisers aim for. However, whether all that buzz will actually lead to positive feelings towards the brand or more orders remains to be seen.
Based on how people are reacting online, the commercial seems to be causing more frustration than excitement. With an even longer version planned for the upcoming game, viewers might want to be prepared to quickly change the channel or turn down the volume.
The Super Bowl is this Sunday, February 8th, kicking off at 6:30 p.m. Eastern Time on NBC. The Seattle Seahawks and New England Patriots will face off at Levi’s Stadium in Santa Clara for the championship.
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2026-01-26 22:40