Pop Mart is bringing Labubu to the pitch with a new FIFA collaboration ahead of the 2026 World Cup.
The popular collectibles company has announced a partnership between its ‘The Monsters’ characters and the FIFA video game series. This is the first time Labubu, one of the characters, will be featured in a sports collaboration, timed to coincide with FIFA’s first tournament held in North America.
So, Pop Mart is really going all-in on the 2026 World Cup! They’re not just dropping a new collectible series, they’re planning a ton of cool events all over the U.S., Mexico, and Canada to get everyone hyped for the tournament. I’m definitely keeping an eye out for those activations – sounds like they’re going to be awesome!
Labubu x FIFA collection drops April 2
The collection includes a range of collectibles and accessories under The Monsters x FIFA series.
This collectible doll features Labubu dressed in full football gear, including tiny boots and a team uniform, proudly holding the FIFA World Cup trophy – capturing the excitement of a championship win. A smaller, keychain version of Labubu is also available as a cute and practical accessory, designed with a zipper pouch and football details.
So, they’re really going all-in on merch! It’s not just about the game anymore – they’ve got a ton of cool stuff like keychains, these mystery mini lights, fridge magnets that open bottles, a whole line of glasses, and even little football-shaped bags. Basically, they’re trying to cover all the bases with this collection, and as a gamer, I’m kinda digging it!
The new collection will be available online in the U.S. starting April 2nd at 10 PM Eastern Time, and will hit stores on April 3rd.
Pop Mart announced it will create special FIFA-themed temporary shops and displays in several cities hosting the games.
This announcement follows Pop Mart’s recent partnership with Sanrio, which introduced Hello Kitty-themed collectibles to their lineup for the very first time.
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2026-03-27 12:18