The Netflix musical hit, *KPop Demon Hunters*, is proving incredibly popular this year, with its costumes ranking among the top 10 most chosen for Halloween – claiming 6 of those spots!
Costumes Dominate Halloween 2025
This Halloween, costumes inspired by the movie *KPop Demon Hunters* are expected to be the most popular. Google’s FrightGeist data shows that the top five most searched costumes in the U.S. are all characters from the film: Rumi, Zoey, Mira, Jinu, and Baby Saja. Derpy is currently trending as the eighth most popular costume.
Top 15 trending Halloween costumes for 2025, according to Google
Here’s a ranking of popular characters and figures, starting with Glinda at number 15 and continuing down to number 4. The list includes characters from various sources like movies (Glinda, Toothless), video games (Minecraft’s Chicken Jockey), and pop culture (Hamilton, KPOP Demon Hunters’ Baby Saja and Derpy, and the Silent Hill Nurse).
— DiscussingFilm (@DiscussingFilm) October 16, 2025
In early October, Spirit Halloween started selling officially licensed costumes inspired by the movie. They offered versions for both adults and kids of the three main characters, designed to look just like their outfits from the animated film. Netflix helped promote the costumes, and many stores quickly sold out within the first couple of weeks.
Streaming Records on Netflix
Netflix’s animated film, *KPop Demon Hunters*, released in June 2025, has become the platform’s most popular movie ever. It reached over 236 million views in its first two months, breaking the previous record of 230.9 million views held by *Red Notice*.

I’m so excited about this movie! It’s directed by Maggie Kang and Chris Appelhans, and it’s a really unique blend of K-Pop and supernatural action. It follows a girl group who seem like your typical pop stars, but they’re actually fighting demons on the side! Everyone’s loving it, and I think the cool visuals and genre mix are a big reason why it’s becoming so popular around the world.
Netflix brought back the film to a few U.S. cinemas in August 2025 with a special sing-along version. It earned between $18 and $20 million during its first weekend in theaters. The film was only shown for three days, timed to match when its soundtrack was most popular. A second showing is planned for Halloween weekend.
Merchandise and Cultural Reach
The popularity of the costumes is part of a larger trend of strong merchandise sales for the movie. Throughout the third quarter of 2025, people weren’t just watching the film – they were also buying related clothing, accessories, and music. Experts believe this shows that streaming franchises are getting better at creating demand for physical products during peak shopping seasons.

The movie’s soundtrack has helped it gain even more popularity. Its lead single, “Golden,” by the band HUNTR/X (featured in the film), topped the Billboard Global 200 chart in August 2025.
Broader Impact
As a total movie buff, I’m seeing something really interesting with *KPop Demon Hunters*. It’s not just that a lot of people watched it – the numbers were huge, sure – but it’s *staying* with audiences. I’m seeing merch everywhere, Halloween costumes are popular, and even the soundtrack is charting. It’s clearly broken out of just being a movie and is influencing everything from what people buy to what they wear and listen to. It’s become a full-on cultural moment, not just a flash in the pan.

I’m really impressed with how this movie is still being talked about months after it came out! It feels like it’s building into something bigger, like a whole series of movies and other cool stuff. Everyone’s already buzzing about a sequel, and honestly, I’m hoping we get to see the Huntrix team back for many more Halloweens to come!
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2025-10-19 19:57