Kelly Mullen Joins Pantheon Media Group as Head of Brands (EXCLUSIVE)

by

Previously recognized as Asylum Entertainment Group, Pantheon Media Group has selected experienced producer and marketer Kelly Mullen for the role of Head of Brands. In this position, Mullen will report directly to Steve Michaels, Chairman of Pantheon Media Group, who recently made the announcement on Thursday.

At Pantheon, a division within Endeavor’s unscripted content family, Mullen will team up with over 20 different entities to explore fresh collaboration opportunities, financial arrangements, and strategic partnerships.

Michaels remarked in a statement that Kelly’s standing and connections in the branding industry are exceptional. In today’s market, it’s crucial to establish partnerships that align with both a brand’s message and a project’s storyline. Kelly possesses a rare talent for filling this gap, enabling more of our content to secure financing and approval.”

-OR-

“Michaels stated that Kelly’s status and contacts in the branding industry are unparalleled. In today’s market, it’s essential to form partnerships that harmonize with a brand’s message and a project’s narrative. Kelly has an exceptional skill for bridging this divide, facilitating more of our content to get financially backed and approved.

Previously at Unilever, Mullen served as the global head of marketing for entertainment and culture. During her time there, she established their initial in-house content studio. Throughout her eight-year tenure, Mullen received accolades such as Cannes Lions and Clios, and collaborated with platforms like Apple TV+, Netflix, Peacock, Channel 4, and Roku on branded content creation.

Or,

Having been the global head of entertainment and culture marketing at Unilever, Mullen is now joining us. While there, she founded their first in-house content studio and earned numerous awards, including Cannes Lions and Clios, over her eight-year tenure. She also worked with various platforms such as Apple TV+, Netflix, Peacock, Channel 4, and Roku on the production of branded content.

Or,

In her role as global head of entertainment and culture marketing at Unilever, Mullen has now joined our team. During her stay there, she pioneered their first in-house content studio and garnered recognition with awards such as Cannes Lions and Clios over the course of eight years. She also partnered with platforms including Apple TV+, Netflix, Peacock, Channel 4, and Roku to develop branded content.

Prior to this, Mullen was responsible for branded entertainment at the public relations company Ketchum, which is owned by Omnicom. He worked on marketing campaigns for companies like Samsung, Nestle, and HP.

Apart from her literary endeavors, Mullen has also been involved in the development of feature films and TV series, working with Creative Artists Agency, Paramount Pictures, and Groundswell Productions. In a producer role, she has contributed to projects such as “Trumbo.

Rebecca Sanhueza, executive vice president of content strategy and development and head of non-scripted content for Endeavor, stated that ‘Kelly has established successful brand partnerships in almost every significant market globally.’ This, coupled with her extensive background in both brand and non-scripted production, as well as her global outlook, qualifies her exceptionally to steer Pantheon’s initiatives in this dynamic field.

2023 saw significant transformation for Pantheon as it continued its expansion following Endeavor’s investment the previous year. In the year 2024, Pantheon made strategic moves including purchasing a share in live media producers Done+Dusted, teaming up with Tyler Perry Studios for a joint venture to generate and produce unscripted content, investing in a minority stake at Ladywell Films (an independent production company founded by the filmmakers behind “The Tinder Swindler”), and acquiring a stake in London-based Dare Entertainment.

In December, it became known that the company would be transforming into The Pantheon Media Group. At the same time, Steve Michaels stepped into the position of chairman for Pantheon, while Jen O’Connell took over as the new CEO.

Read More

2025-01-30 19:20