Kai Cenat reveals secret YouTube channel & new clothing brand amid Twitch hiatus

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Kai Cenat, one of Twitch’s biggest stars, has been quiet since his recent Mafiathon 3 stream. It’s now been revealed he’s been secretly creating content for a YouTube channel and simultaneously building his own clothing brand, called Vivet.

Kai Cenat is a veteran streamer who consistently breaks records. He recently had another massive broadcast, Mafiathon 3, which made him the most-subscribed streamer on Twitch – surpassing even his own previous achievements.

Ever since that month-long event ended, he hasn’t been very active online. It seems that way, at least. He only briefly appeared to talk about his mental health and personal life, and since then, fans haven’t heard much. This has led to rumors that he might be quitting streaming completely.

Although it’s uncertain what the future holds for his streaming career, Kai Cenat is still actively creating content. He’s been quietly posting videos on a private YouTube channel and simultaneously building his own clothing line.

Kai Cenat has been uploading content on a secret YouTube channel

In a recent video posted on January 13th, popular YouTuber Kai Cenat shared that he has a second, private YouTube channel. Called ‘Kai’s Mind,’ the channel is where he shares his personal thoughts and experiences as he focuses on self-improvement.

The channel features videos of his workouts, his progress in reading, and his first attempts at sewing. As of now, none of the videos have gained much traction, with only a few hundred views each – suggesting the channel wasn’t easily found. The earliest video was uploaded on December 25, 2025.

Why all the mystery? It turns out a lot of this is about a new project for Kai Cenat. The popular streamer is launching a fashion brand – it’s not just a casual interest, he’s actually created his own clothing line.

Kai Cenat reveals his own fashion brand, Vivet

After wrapping up his Mafiathon streams, Kai Cenat traveled to Italy, where a cameraman followed him to capture his experiences with fashion. While many initially thought it was simply a vacation, he was actually documenting his trip.

Actually, Cenat was focused on starting his own business. He was learning the ins and outs of design and product development at different workshops and factories. He shared that working on things like clothing and accessories – shirts, boots, bags, and jeans – was the first time he’d felt truly passionate about something other than making videos.

He emphasized that this wasn’t simply a branding exercise to make money. Instead, he’s excited to share his entire creative process with fans and explore opportunities outside of just making content.

The name Vivet comes from Latin and means ‘will live.’ For Cenat, this represents a desire to grow beyond expectations and avoid being limited to just one identity or path.

Although we don’t know exactly when the first products will go on sale, the brand’s website is now online. Interested customers can sign up for a waiting list to be among the first to buy their initial offering: a journal.

This journal will feature a variety of sketches and ideas from Cenat, showcasing both his wins and learning experiences as he shares everything with his followers.

Interestingly, Kai Cenat applied to trademark “Vivet” on October 17, 2025. On that same day, another company called ET3 – which also sells clothing – filed its own trademark application.

In a recent video, Cenat explained that the ET3 logo actually represents Vivet and is meant to look like a compass. He also pointed out that if you look closely, it resembles both an infinity symbol and a cross, which he added to his profile as a personal touch.

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2026-01-14 02:19