Thirty Seconds To Mars is tackling ticket scalpers and bots by offering fans a new tool to help, but it requires a slightly unusual step: they might need to have their eyes scanned.
Jared Leto’s band is partnering with World to ensure real fans can buy tickets to their 2027 European tour. World’s Concert Kit tool will reserve a specific number of tickets for verified individuals. This verification process uses World ID, a secure digital identification system created by Sam Altman’s Tools for Humanity that confirms identity through scans of your iris and face.
So, I just read in the San Francisco Standard that Thirty Seconds To Mars is trying out this new system at a few of their shows – Munich, Berlin, Hanover, London, and Manchester, specifically. Apparently, if you want to snag those reserved tickets, you have to get ‘orb-verified’. Basically, you need to find one of those World scanning stations and prove you’re a real person, not a bot or anything. It’s kinda weird, but hey, if it gets tickets to actual fans, I’m all for it!
Those tickets also come with a bonus, including one free additional ticket and merch vouchers.
Jared Leto and Sam Altman’s World join forces to take on bots
The goal is to prevent bots from buying up tickets, ensuring that actual fans have a fair chance to purchase them. World recently used its Concert Kit tool to block over 100,000 automated requests for free tickets to its “Humans Only” concert in San Francisco. This allowed almost 1,000 verified fans to successfully claim tickets for themselves and their guests.
Often, tickets don’t last long not because of high fan demand, but because bots buy them instantly. “Tickets can go on sale and be sold out within seconds due to these bots,” said Tiago Sada, head of product at Tools for Humanity. He also noted that this issue is likely to become more significant as artificial intelligence gets better.
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Jared Leto echoed the sentiment.
As a gamer, it’s super frustrating waiting ages for a chance to snag tickets or limited-edition drops, only to find bots have already snatched them all up. I was saying recently that we really wanted to team up with World to build something that actually levels the playing field, making sure real fans – like me and you – have a fair shot at getting what we want.
This change is happening as many platforms try out new ways to identify real people and block AI-powered bots and fake accounts. For example, Tinder is now testing a system where users scan their eyes to prove they’re human before they can use the app.
Similar to how 30 Seconds to Mars offers fans free merchandise for eye scans, Tinder is now rewarding users with free “boosts” to increase their visibility.
Currently, World claims its eye-scanning ticketing system is not required, meaning fans who prefer not to use it can still purchase tickets the usual way.
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2026-05-27 17:50