Japanese YouTuber Zepa dies aged 26 as tributes flood social media

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Zepa, a 26-year-old Japanese content creator, has passed away, according to a statement posted on social media.

Zepa, a popular fashion influencer with about 1.4 million followers, passed away on April 6th. The news was shared on X (formerly Twitter), but the cause of death hasn’t been released.

I’m very sorry to share the unexpected news of Zepa’s passing. Please accept my apologies for having to deliver this difficult message on her behalf. A private funeral was held with family. We are deeply grateful for all the kindness and support you gave Zepa throughout her life.

Zepa built following through fashion and candid livestreams

Zepa became well-known for videos showcasing Jirai-kei fashion, a Japanese style that combines cute and edgy elements to create a look that’s both adorable and a little dangerous.

In addition to sharing fashion content, she often hosted live streams where she reviewed drinks and candidly discussed her personal challenges, such as her battle with alcoholism and thoughts of suicide. She also openly talked about family matters and her experiences with online harassment.

After the news was released, social media was flooded with tributes as fans shared their favorite memories and messages about her work.

“Rest in peace,” one user wrote.

Another added: “She was one of my favorite Japanese content creators.”

Many people appreciated her honesty about her struggles, with one user noting that she actively worked to overcome alcohol abuse, transforming her personal experience into a platform for raising awareness and maintaining a productive life.

Others expressed shock at her sudden passing, noting how recently she had been active online.

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2026-04-08 17:20