As a film enthusiast who’s had the privilege of exploring the vibrant world of Asian cinema, I can’t help but feel a surge of excitement about the inaugural JAFF Market! With Ifa Isfansyah at the helm, it’s clear that this event is set to become a game-changer for Indonesia’s film industry.
The first JAFF Market in Yogyakarta, as described by its chairman and renowned filmmaker Ifa Isfansyah, is aiming to act as a bridge between Indonesia’s varied film sector, encompassing independent filmmakers and large studios. This event will take place from December 3-5, concurrently with the Jogja-Netpac Asian Film Festival (JAFF). Its objective is to simplify connections within Southeast Asia’s biggest film industry.
Isfansyah expresses his belief that Indonesia would greatly benefit from having a film hub. Currently, there’s no specific event or platform where one can learn about the Indonesian film industry, he explains. He further highlights that if you wish to meet with Indonesian film companies during a one-week stay in Jakarta, you might only be able to connect with a handful due to traffic issues. However, Isfansyah hopes that this proposed market will make it easier for everyone aiming to collaborate with Indonesian productions.
As a passionate admirer, I must say that this market offers an impressive lineup of experiences – from project and content markets to exhibitions, conferences, and company lounges. One particularly exciting initiative is the Talent Day program, which shines a spotlight on unearthing fresh talent in various film fields such as direction, editing, and production design. The fortunate individuals chosen for this program embark on a two-month journey of online workshops, culminating in offline sessions during the festival itself.
Initially, the spotlight is on the Indonesian cinema sector, yet it has drawn businesses from various neighboring countries. In fact, 92 exhibitors hail from Indonesia, Singapore, Malaysia, the Philippines, and South Korea. Key Indonesian platforms and enterprises are leveraging this occasion not only for professional networking within the industry but also as a means to interact with film students and cinema enthusiasts, serving as a promotional platform.
Furthermore, there are approximately 700 accreditations for professionals hailing from various countries such as France, the Netherlands, China, Singapore, South Korea, Philippines, Australia, Thailand, Norway, Hong Kong, Taiwan, Cambodia, Vietnam, and Malaysia. The market has garnered significant global attention, with an Indonesia-France Film Lab featuring six projects, a producer hub initiative in collaboration with Korea and Indonesian producers’ guild APROFI showcasing seven projects. This is complemented by the 10 projects that form part of the JAFF Future Project platform, two of which are joint productions from Australia.
Isfansyah points out that it’s likely that over 80% of young people and aspiring filmmakers in Indonesia lack experience with film markets. This observation aims to provide a platform for both seasoned and novice film professionals to gain exposure in areas such as project and content markets.
The growth of this market is being fostered by the government, as it has chosen our event among fifteen significant cultural happenings to receive financial aid at a national level. About one-third of the market’s funding comes from the government, while there’s also backing from local administrations.
Located in Yogyakarta, frequently referred to as “Jogja,” a town renowned for its vibrant cultural environment due to its numerous universities, has shown distinct benefits for our festival. As Isfansyah puts it, “It’s not about money or commerce; instead, it’s about people connecting with each other.” During the festival period, he adds, “I believe the Indonesian film industry effectively relocates to Jogja.
The market developed naturally over JAFF’s 19-year span, with a noticeable rise in industry attendance around 2018-19. As Isfansyah explains, “The industry began gravitating towards the festival, seeking stories and talent.” Everyone who attended during that time made sure to note down the date for future Jogja festivals.
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2024-12-03 01:18