During Super Bowl LIX, Kendrick Lamar‘s performance sparked quite a buzz online, not just about Drake, but also about the unique stage design. The stage was shaped like a tic-tac-toe board, but with additional symbols such as a triangle and a square. These extra elements resembled a “PlayStation-style controller,” as explained by the show’s organizers and designers. Kendrick Lamar came up with this concept himself, using it to symbolize his life as if it were a video game.
Art director Shelley Rodgers expressed that the chosen symbolically represented a means for him to connect with youth. Essentially, she explained that much of the game depicted his personal journey, illustrating his travel through the concept of the American Dream.
As Mike Carson, creative director here, I can tell you that Lamar and his team over at pgLang are all about maintaining a simple and uncluttered approach. In other words, they’re big on keeping things tidy and streamlined.
Carson stated, “We opted for a single-tone concrete aesthetic and brought the video game theme to life using dialogue, lighting, movement, and music.
As a gamer, I found myself in a challenging role backstage at the event, where the sleek and simplistic setup seemed deceptively easy to manage. However, the team behind the scenes faced a series of daunting obstacles. Within mere eight minutes, we had to assemble the stage, Lamar’s set, his backup dancers’ positions, and the intricate lighting arrangement. After the exhilarating performance, we had just six minutes to clear everything off the field without damaging the turf. The Superdome’s synthetic turf wasn’t an ordinary piece of ground; it required careful handling, even more so with a heavily modified GNX that functioned as a clown car for Lamar’s dancers. The task wasn’t trivial by any means, but we managed to pull it off flawlessly!
Carson praised Shelley Rodgers, stating that she was fully supportive of our concept since its inception. Despite the project being one of the biggest at halftime, Shelley and her team offered innovative suggestions and guidance to keep the design authentic and help us successfully complete it.
Every great game has an antagonist, and it seemed like the halftime show was the climactic conclusion to Kendrick Lamar‘s long-standing feud with rapper Drake. During the performance, Lamar originally planned to perform “Not Like Us,” but changed his mind due to the likelihood of lawsuits. However, towards the end of his 13-minute set, he performed a somewhat censored version of the widely popular diss track. The idea of life as a video game was revisited at the close of the show, with Lamar shouting “Game Over!” just as the words flashed across the stadium in lights.
1. Drake hasn’t commented on his halftime show appearance yet.
2. It appears that Lamar’s competitor was away overseas while the Super Bowl took place.
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2025-02-10 21:09